Spiced Coffee Survey
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Spiced Coffee Survey
User responses 83,843
Survey Type Market Research
Audience All Audiences
Top Insight
- Respondents prefer to consume coffee with added spices during Christmas.
- Cinnamon is the most popular spice added to coffee in the U.S.
- Respondents prefer adding spices to their coffee to enhance the flavor.
1.
In what context have you experienced coffee with added spices?
Insight
49%
More than average
respondents prefer consuming coffee with spices during Christmas.
49.17%
During Christmas
During Christmas
49.17%
9,570
During Halloween
29.04%
5,652
During Thanksgiving
15.44%
3,006
On Valentines Day
8.41%
1,637
On Anniversary
7.26%
1,413
During Easter
5.48%
1,067
2.
Which spices have you tried or are interested in adding to your coffee?
Insight
3.7X
More than average
consumers paired coffee with cinnamon than with ginger.
82.01%
Cinnamon
Cinnamon
82.01%
68,759
Ginger
21.71%
18,204
Cardamom
12.54%
10,511
Nutmeg
8.28%
6,941
Cloves
5.54%
4,648
3.
What motivates you to add spices to your coffee?
Insight
3.7X
More than average
respondents prefer adding spices to coffee for enhancing flavor than for cultural or traditional practices.
64.72%
Enhancing The Flavor
Enhancing The Flavor
64.72%
39,046
Health Benefits Associated With Certain Spices
35.85%
21,625
Experimenting With New Tastes
18.56%
11,195
Cultural Or Traditional Practices
17.13%
10,335
Seasonal Preferences (E.g., Pumpkin Spice In Autumn)
4.63%
2,792
4.
When do you typically consume coffee with added spices?
Insight
57%
More than average
consumers associated spiced coffee with breakfast.
57.97%
Breakfast
Breakfast
57.97%
27,547
Snack
25.48%
12,109
Brunch
24.87%
11,817
Lunch
21.67%
10,297
Dinner
21.59%
10,258
5.
What would encourage you to try spiced coffee more often?
Insight
2.8X
More than average
respondents prefer trying spiced coffee for its ease of use than learning about the benefits and flavors of spiced coffee.
53.79%
Easy-to-use Spice Blends Available In Stores.
Easy-to-use Spice Blends Available In Stores.
53.79%
17,339
Recommendations Or Recipes From Friends And Family.
35.54%
11,457
Learning More About The Benefits And Flavors Of Spiced Coffee.
18.7%
6,027
Special Offers Or Promotions At Coffee Shops.
6.69%
2,157