Savory Snacks Product Innovation

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Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Savory Snacks Product Innovation

User responses 350698
Ellipse 708
Category Savory Snacks
Survey Type Purchase behavior
country-flag
Market US
Audience All audience

Top Insight

  • Japanese salty snack flavors have climbed by an impressive +18% YOY
  • Chocolate and caramel are hugely popular popcorn flavors but garlic and parmesan are growing fast, capturing an additional 18% and 27% of consumer conversations respectively.
  • Vegan crackers feature in 6% of consumer discussions of crackers, while gluten-free follows close behind at 4%. Said differently, vegan crackers are 50% more popular than gluten-free.
1.

Do you prefer familiar or innovative flavors when looking for a savory snack?

Insight
2.2X
More than average
More than average
50%
Depends on my mood
Familiar or neutral
19%
66633
Unusual
31%
108716
2.

Which of these cuisine profiles would you look for in a savory snack?

Insight
2.2X
More than average
More than average
50%
American
American
44%
49378
Mexican
29%
34228
3.

How likely are you to try a new product with one of the following flavors?

Insight
1.5X
More than average
More than average
31%
Cheddar
Cheddar
31%
32992
Garlic
22%
32298