Savory Snacks Product Innovation
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Savory Snacks Product Innovation
User responses
350698
Survey Type
Purchase behavior
Audience
All audience
Top Insight
- Japanese salty snack flavors have climbed by an impressive +18% YOY
- Chocolate and caramel are hugely popular popcorn flavors but garlic and parmesan are growing fast, capturing an additional 18% and 27% of consumer conversations respectively.
- Vegan crackers feature in 6% of consumer discussions of crackers, while gluten-free follows close behind at 4%. Said differently, vegan crackers are 50% more popular than gluten-free.
1.
Do you prefer familiar or innovative flavors when looking for a savory snack?
Insight
2.2X
More than average
More than average
50%
Depends on my mood
Familiar or neutral
19%
66633
Unusual
31%
108716
2.
Which of these cuisine profiles would you look for in a savory snack?
Insight
2.2X
More than average
More than average
50%
American
American
44%
49378
Mexican
29%
34228
3.
How likely are you to try a new product with one of the following flavors?
Insight
1.5X
More than average
More than average
31%
Cheddar
Cheddar
31%
32992
Garlic
22%
32298