Product Development and Consumer Insights for Salad Ingredients

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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Product Development and Consumer Insights for Salad Ingredients

User responses 197,929
condiments
Category Condiments
Survey Type Market Research
USA
Market USA

Top Insight

  • Creamy ranch is the most popular type of salad dressing among respondents.
  • Respondents prefer fresh avocado slices as an ingredient in their salads.
  • Respondents are most likely to add toasted nuts and seeds as toppings to their salads.
1.

What is your favorite type of salad dressing?

Insight
68%
More than average
respondents prefer their salads dressed with creamy ranch.
68.48%
Creamy Ranch (Buttermilk, Garlic, Herbs)
Creamy Ranch (Buttermilk, Garlic, Herbs)
68.48%
135,543
Classic Vinaigrette (Olive Oil, Vinegar, Mustard)
59.26%
117,291
Tangy Caesar (Parmesan, Anchovies, Lemon)
40.22%
79,614
Sweet Honey Mustard (Honey, Dijon Mustard, Mayo)
38.9%
76,989
2.

Which of the following salad ingredients is most appealing to you?

Insight
3.1X
More than average
consumers paired salads with fresh avocado slices than with grilled chicken breast.
75.54%
Fresh Avocado Slices
Fresh Avocado Slices
75.54%
57,766
Grilled Chicken Breast
24.11%
18,434
Grilled Chicken Breast
19.01%
14,535
Sun-dried Tomatoes
6.68%
5,110
3.

Which of the following toppings are you most likely to add to your salad?

Insight
1.5X
More than average
respondents prefer salads with toasted nuts and seeds than with shredded cheese.
55.46%
Toasted Nuts And Seeds
Toasted Nuts And Seeds
55.46%
101,452
Protein-rich Beans Or Legumes (Chickpeas, Black Beans)
51.1%
93,490
Fresh Fruit (Berries, Apples, Citrus Segments)
46.43%
84,948
Shredded Cheese (Parmesan, Cheddar, Feta)
37.11%
67,889
4.

Which of the following ingredients would you prefer to see in a gourmet salad?

Insight
59%
More than average
consumers prefer to see exotic fruits in gourmet salads.
59.49%
Exotic Fruits (Pomegranate, Mango)
Exotic Fruits (Pomegranate, Mango)
59.49%
5,643
Artisan Cheese (Goat Cheese, Blue Cheese)
26.29%
2,494
Smoked Salmon Or Tuna
25.71%
2,439
Quinoa Or Other Whole Grains
13.43%
1,274
5.

Which of the following ingredients would you be most likely to use when making a summer salad?

Insight
4.1X
More than average
respondents associated summer salads with light and tangy dressings than with grilled vegetables.
Light And Tangy Dressings (Citrus, Herb)
87.64%
29,737
Fresh Herbs (Basil, Mint, Cilantro)
50.85%
17,254
Fresh Greens (Arugula, Spinach, Romaine)
32.82%
11,134
Grilled Vegetables (Zucchini, Bell Peppers)
21.3%
7,226