How Consumers Shape the Future of Small F&B Brands
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How Consumers Shape the Future of Small F&B Brands
User responses
434,961
Survey Type
Market Research
Audience
All Audiences
Top Insight
- High quality of ingredients is the most popular reason why respondents trust a new or unfamiliar food brand.
- Respondents prefer trying a new F&B brand in a store for its attractive and informative packaging more than for other reasons.
- Respondents choose to buy from small or independent F&B brands directly from their websites more than through other methods.
1.
When shopping for food & beverage products, how do you usually discover new brands?
Insight
63%
More than average
respondents prefer discovering new brands through foodservices.
63.11%
Foodservice (Restaurants, Cafes, Meal Kits)
Foodservice (Restaurants, Cafes, Meal Kits)
63.11%
41,404
Word Of Mouth (Friends, Family, Or Community Groups)
22.16%
14,540
Online Marketplaces (Amazon, Specialty Food Sites)
17.91%
11,748
Social Media Ads Or Influencer Recommendations
17.91%
9,503
Browsing At The Grocery Store
2.95%
1,936
2.
What makes you trust a new or unfamiliar food brand?
Insight
1.8X
More than average
consumers prefer trying a new or unfamiliar food brand for the high quality of ingredients for certifications.
43.56%
Clear, High-quality Ingredient Sourcing
Clear, High-quality Ingredient Sourcing
43.56%
406
Certifications (Organic, Non-gmo, Fair Trade, Etc.)
23.93%
223
Recommendations From People I Trust (Friends, Influencers)
17.7%
223
Strong Online Presence And Positive Reviews
17.06%
159
Seeing The Brand In A Major Retailer (Whole Foods, Costco, Target, Etc.)
14.27%
133
3.
When you see a new F&B brand in a store, what would convince you to try it?
Insight
8.4X
More than average
respondents chose a new F&B brand for its attractive and informative packaging than for a promotional discount or coupon.
71.25%
Attractive And Informative Packaging
Attractive And Informative Packaging
71.25%
309,911
The Product Aligns With My Dietary Preferences (Vegan, Keto, Gluten-free, Etc.)
34.01%
147,932
A Promotional Discount Or Coupon
8.42%
36,618
Recognition From Social Media Or Online Reviews
6.17%
26,834
A Free Sample Or Tasting Station
1.23%
5,358
4.
Where do you prefer to buy from small or independent F&B brands?
Insight
29%
More than average
respondents prefer buy small or independients F&B brands directly from their website.
29.96%
Directly From Their Website
Directly From Their Website
29.96%
12,426
Grocery Stores (Big-box Or Regional Chains)
29.01%
12,035
Farmers' Markets Or Local Specialty Stores
20.21%
8,383
Subscription Boxes Or Meal Delivery Services
18.24%
7,564
Amazon Or Other Online Marketplaces
15.28%
6,339
5.
If a small brand you love wasn’t available in stores, what would you do?
Insight
1.7X
More than average
consumers prefer to search for it online and buy it there than to try to find a similar alternative in stores.
50.33%
Search For It Online And Buy It There
Search For It Online And Buy It There
50.33%
76
Follow Them On Social Media To See Where They Sell
31.13%
47
Try To Find A Similar Alternative In Stores
28.48%
43