Healthy Wine Consumer Survey
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Healthy Wine Consumer Survey
User responses
292,451
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer to consume wine at dinner.
- Energy is the most popular functional health benefit associated with wine.
- Red wine is the favorite type of wine for a health-focused product among respondents.
1.
When do you typically consume wine?
Insight
65%
More than average
respondents prefer consuming wine at dinner.
65.27%
Dinner
Dinner
65.27%
190,870
Lunch
27.25%
79,699
Snack
20.2%
59,063
Brunch
14.9%
43,578
Breakfast
13.41%
39,207
2.
What are the most important health-related functions or benefits associated with wine consumption?
Insight
4.5 X
More than average
consumers associated wine with energy than with anxiety.
48.58%
Energy
Energy
48.58%
18,600
Mental health
29.16%
11,164
Stress Relief
21.96%
8,407
Gut health
15.3%
5,858
Depression
13.76%
5,269
Anxiety
10.58%
4,051
3.
Which of the following health benefits would most interest you in a wine product?
Insight
6.8X
More than average
Respondents prefer wine products with organic or biodynamic production than those with antioxidant properties.
75.43%
Organic/biodynamic Production
Organic/biodynamic Production
75.43%
26,189
Improved Gut Health
16.87%
5,858
Antioxidant Properties
11.07%
3,842
Lower Alcohol Content
9.24%
3,209
Reduced Sulfites
2.88%
1,000
4.
What experiences are consumers most interested in when buying wine with health benefits?
Insight
47%
More than average
consumers associated healthy wines with convenient experiences.
47.04%
Convenient
Convenient
47.04%
10,305
Easy
39.15%
8,578
Fresh
38.9%
8,522
Attractive
38.9%
7,491
Premium
10.79%
2,363
Premium
9.24%
2,024
5.
Which type of wine would you prefer for a health-focused product?
Insight
4.4X
More than average
respondents associated health-focused products with red wine than with sparkling wine.
61.2%
Red
Red
61.2%
10,050
White
42.59%
6,993
Sparkling
13.84%
2,272
Rosé
10.05%
1,650
6.
Which of the following would make you more likely to purchase a health-focused wine?
Insight
2.4X
More than average
consumers prefer to purchase health-focused wine for endorsement from health professionals for its probiotic properties.
45.77%
Endorsement From Health Professionals
Endorsement From Health Professionals
45.77%
1,483
Lower Calorie Content
30.31%
982
Probiotic Properties
18.58%
602
Natural/organic Ingredients
5.46%
177
Scientific Studies Supporting Health Claims
5.19%
168