Health Benefits for Non Alcoholic Beverages

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Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Health Benefits for Non Alcoholic Beverages

User responses 897,317
non alcoholic beverages (1)
Category Non Alcoholic Beverages
Survey Type Market Research
USA
Market USA
Audience All Audience

Top Insight

  • Respondents prefer a sweet flavor profile in non-alcoholic beverages
  • Caffeine is the preferred ingredient in carbonated drinks
  • Respondents look for a refresing flavor when drinking juice
  • Respondents prefer to drink non-alcoholic beverages with their friends
1.

How do you want your non alcoholic beverages to taste?

Insight
89%
More than average
respondents prefer a rich flavor over a tropical flavor
82.29%
Sweet
Sweet
82.29%
461,547
Sour
16.37%
91,831
Salty
13.14%
73,715
Tropical
9.23%
51,753
2.

What nutritional benefits do you look for in water?

Insight
30%
More than average
respondents look for vitamins when drinking water
61.33%
Protein
Protein
61.33%
77,399
Carbohydrates
31.14%
39,298
Vitamins
30.81%
38,886
Fiber
22.17%
27,975
Collagen
10.19%
12,859
3.

What nutritional benefits do you look for in juice?

Insight
45X
More than average
respondents look for vitamins when drinking juice
52.58%
Protein
Protein
52.58%
32,167
Antioxidnats
33.66%
20,591
Fiber
23.76%
14,535
Carbohydrates
27.26%
16,675
4.

What nutritional benefits do you look for in carbonated drinks?

Insight
38%
More than average
respondents look for caffeine content in carbonated drinks
38.32%
Caffeine
Protein
33.8%
14,762
Vitamins
24.75%
10,808
Carbohydrates
25%
10,918
Antioxidants
14.26%
6,226
Probiotics
7.73%
3,377
5.

What type of experience do you look for when drinking water?

Insight
68%
More than average
respondents look for a refreshing sip over convenience when drinking water
52.36%%
Tasty
Easy
44.83%
140,760
Fresh
40.15%
126,065
Tasty
52.36%
164,377
Quick
18.86%
59,203
6.

What type of experience do you look for when drinking Juice?

Insight
84.5X
More than average
respondents look for a refresing sip over a indulgent flavor when drinking juice
70.11%
Tasty
Tasty
70.11%
143,615
Fresh
63.43%
129,921
Easy
34.38%
70,429
Refreshing
28.09%
57,537
7.

What type of experience do you look for when drinking carbonated drinks?

Insight
25%
More than average
respondents look for an indulgent experience when consuming carbonated drinks
77.36%
Tasty
Tasty
77.36%
79,058
Fresh
39.74%
40,609
Easy
38.93%
39,789
Refreshing
35.35%
36,128
8.

What functional health claims do you look for in water?

Insight
38%
More than average
respondents look for energy boost over weight management when drinking water
63.28%
Healthy
Healthy
63.28%
174,937
Fitness
35.49%
98,132
Hydration
33.19%
91,768
Weight Management
18.35%
50,724
Energy
25.31%
69,974
9.

What functional health claims do you look for in Juice?

Insight
47%
More than average
respondents look for fitness improvement gut health when drinking juice
77.47%
Healthy
Healthy
77.47%
112,468
Energy
25.06%
36,383
Fitness
28.26%
41,029
Gut Health
28.26%
27,925
Weight Management
16.73%
24,282
10.

What functional health claims do you look for in Carbonated drinks?

Insight
4.14 X
More than average
respondents look for energy boost over weight management when drinking carbonated drinks
58.44%
Energy
Healthy
47.05%
50,740
Fitness
28.78%
31,039
Weight Management
14.11%
15,220
Gut Health
11.51%
12,416
Wellness
8.04%
8,668
11.

What social setting do you typically consume non alcoholic beverages?

Insight
2.19X
More than average
respondents consume non alcoholic beverages while traveling than at parties
46.08%
With friends
With friends
46.08%
388,210
Family
31.51%
265,478
Party
19.08%
160,794
At work
5.87%
49,486
12.

What occasion do you typically consume non alcoholic beverages?

Insight
43%
More than average
respondents consume non alcoholic beverages in weekday
55.31%
Weekend
Weekend
55.31%
496,271
Weekday
43.25%
388,060
Cold weather
3.8%
34,088
Summer
29.67%
266,203
Holiday
16.76%
150,246