Exploring Protein Enrichment in Non-Alcoholic Beverages
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Exploring Protein Enrichment in Non-Alcoholic Beverages
User responses
115,906
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Consumers most frequently look for protein in dairy beverages among non-alcoholic options
- Proffee is the top non-alcoholic protein beverage in discussions among consumers
- Convenience is the primary factor influencing respondents’ choice of protein-enriched non-alcoholic beverages
1.
What is the most important factor consumers look for in non-alcoholic beverages with protein?
Insight
3.5X
More than average
fitness is paired with non-alcoholic protein beverages than hydration
76.94%
Healthy
Healthy
76.94%
83,216
Provide Energy
30.59%
33,079
Fitness
49.48%
53,511
Weight Management
25.67%
27,764
Hydration
14.11%
15,265
Immune System
8.54%
9,238
2.
Which of these growing factors do consumers most seek in non-alcoholic beverages with protein?
Insight
1.4X
More than average
consumers seek muscle benefits in non-alcoholic protein beverages than mental health benefits
41.36%
Blood Sugar
Stress Relief
17.66%
5,418
Mental Health
25.58%
7,845
Metabolism
36.14%
11,083
Muscle Function
36.74%
11,267
Blood Sugar
41.36%
12,686
3.
Which type of non-alcoholic beverage do consumers look for protein in most frequently?
Insight
47X
More than average
respondents favor dairy beverages when seeking protein in non-alcoholic options
47.23%
Dairy Beverages
Smoothie
46.58%
60,363
Coffee
42.86%
55,540
Tea
20.71%
26,835
Energy Drinks
4.3%
5,578
Fruit Juice
25.59%
33,167
Dairy Beverages
47.23%
61,204
4.
What types of non-alcoholic beverages are becoming prominent (highest index) in beverage discussions about protein among consumers?
Insight
4.1%
More than average
proffee is paired with non-alcoholic protein beverages than chocolate milk
74.36%
Proffee
Proffee
74.36%
9,779
Chocolate Milk
17.72%
2,330
Instant Coffee
10.26%
1,349
Refresher Juice
0.91%
120
Caramel Latte
4.05%
533
5.
What flavor will consumers prefer in non-alcoholic protein beverages?
Insight
72%
More than average
respondents prefer sweet flavors in non-alcoholic protein beverages
72.67%
Sweet
Sweet
72.67%
32,323
Spicy
10.94%
4,865
Sour
27.73%
12,335
Herbal
7.53%
3,348
Tropical
8.21%
3,654
6.
What factors influence your decision to choose a protein-enriched non-alcoholic beverage?
Insight
3.2X
More than average
convenience is paired with non-alcoholic beverages more than nourishing
47.67%
Convenience
Convenience
47.67%
25,647
Freshness
46.49%
25,014
Satisfying
31.77%
17,092
Nourishing
14.79%
7,959
Affordable
9.19%
4,947