Exploring America’s Cravings for New Pizza Pairings
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Exploring America's Cravings for New Pizza Pairings
User responses
157,634
Survey Type
Product Innovation
Audience
All Audiences
Top Insight
- Sweet is the preferred flavor profile to combine with Pizza for respondents
- Truffle is the top emerging savory flavor for Pizza
- Respondents prefer to pair crispy condiments with pizza over other textures
1.
What flavor profiles do you enjoy most in combination with Pizza?
Insight
16.2X
More than average
respondents prefer a cheesy flavor profile than a smoky flavor profile
65.37%
Sweet
Spicy
25.5%
31,733
Sweet
65.37%
81,354
Cheesy
20.07%
24,982
Tangy
3.01%
3,752
Meaty
1.52%
1,892
Umami
1.14%
1,414
Smoky
17.27%
21,490
2.
What are the ingredients/seasonings you'd like to pair with pizza?
Insight
52.4%
More than average
respondents like to pair their Pizza with jalapeno than with buffalo chicken
53.24%
Corn
Carmelized onion
10.97%
6,915
Jalapeno
28.41%
17,909
Roasted garlic
7.4%
4,667
Buffalo chicken
18.64%
11,746
Honey
40.94%
25,802
Corn
53.24%
33,557
3.
What are new and emerging savory flavors in Condiments?
Insight
75%
More than average
respondents prefer the savory flavor of truffle
75.45%
Truffle
Spicy gochujang
2.69%
679
Honey butter
1.67%
421
Truffle
75.45%
19,053
Wasabi Mayo
0.23%
57
Curry
25.92%
6,544
4.
What experience do consumers look for when consuming condiments with pizza altogether?
Insight
56.1%
More than average
respondents want to experience added flavor when consuming condiments with pizza
56%
Added flavor
Added flavor
56.01%
22,057
Indulgence
24.69%
9,723
Celebration
18.26%
7,192
Satisfying
11.72%
4,616
Unique
14.11%
5,557
Authentic
9.45%
3,723
Versatility
3.41%
1,343
5.
What type of condiment texture would you be most likely to pair with pizza?
Insight
79%
More than average
respondents prefer a creamy texture than a crunchy texture for condiments with pizza
64.01%
Crispy
Creamy
33.65%
8,199
Crispy
64.01%
15,596
Crunchy
17.07%
4,160
Chunky
3.06%
745
Juicy
11.28%
2,748