Consumer Survey on Maltodextrin and Corn Syrup

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Consumer Survey on Maltodextrin and Corn Syrup

User responses 4,199
Placeholder
Category Food Additives And Seasonings
Survey Type Product Usage
USA
Market USA
Audience All Audiences

Top Insight

  • Less than 1% of consumers are aware or care about the use of Maltodextrin and Corn Syrup in food products
  • Consumers aware of health effects of Maltodextrin and Corn Syrup, are mostly concern about Blood Sugar levels and Weight Management
  • Consumers aware of Maltodextrin and Corn Syrup look for Natural, Non-Gmo products
1.

Have you consumed any of these food products over the past 2 years?

Insight
2.7X
More than average
respondents have consumed cookies than potato chips over the past 2 years
56.75%
Cookies
Ice Cream
47.41%
893,266
Cookies
56.75%
1,069,299
Potato Chips
20.53%
386,896
Salad Dressings
18.5%
348,534
Instant coffee
0.64%
12,079
2.

If so, were you aware or cared about the use of Maltodextrin or Corn syrup in those products?

Insight
99%
More than average
respondents were not aware or didn't care about the use of Maltodextrin in their food products
99.87%
No
Yes
0.13%
2,357
No
99.87%
1,881,773
3.

Which of these health claims concern you about Maltodextrin and Corn Syrup?

Insight
25%
More than average
respondents are concerned about Blood Sugar than Gut Health in relation to Maltodextrin and Corn Syrup
46.77%
Blood Sugar
High Calorie
31.45%
1,213
Weight management
43.38%
1,673
Gut health
37.39%
1,442
4.

Which of these nutrition and ethics claims do you find important in relation to Maltodextrin and Corn Syrup?

Insight
63%
More than average
respondents find Natural foods important in relation to Maltodextrin and Corn Syrup
63.09%
Natural
Non-gmo
27.27%
1,145
No artificial colors
7.55%
317
No artificial flavors
8.98%
377
Sugar free
22.01%
924