Beyond Hummus: The Chickpea Culinary Journey
Beyond Hummus: The Chickpea Culinary Journey
User responses
953,575
Survey Type
Product Usage
Audience
All Audiences
Top Insight
- Meeting protein needs is a top priority for respondents when consuming Chickpeas
- A vegan diet is the most popular choice for those consuming Chickpea Flour
- Chickpea Flour is mainly used in Indian cuisine
1.
Have you consumed any type of preparation or food product with Chickpea Flour over the last two years?
Insight
32%
More than average
millenials consume Chickpea Flour than Gen X does
42.24%
Millennials
Baby Boomers
23.2%
206
Gen X
31.86%
729
Millennials
42.24%
3,978
Gen Z
2.7%
32
2.
Which of these legumes do you like to consume in meals?
Insight
45%
More than average
respondents consume Chickpeas than Lentils on their meals
67.79%
Beans
Beans
67.79%
646,246
Lentils
8.15%
77,749
Peas
18.33%
174,808
Corn
42.84%
408,513
Chickpeas
11.86%
113,116
3.
Do you follow a plant based diet? If so, which of these legumes do you like to consume in meals?
Insight
73%
More than average
respondents that consumed Chickpea Flour products follow a Vegan Diet
73.7%
Vegan
Vegan
73.7%
3,411
Vegetarian
31.61%
1,463
Clean eating
5.53%
256
Gluten free
40.67%
1,882
4.
Which of the following preparations that use Chickpea Flour do you like to consume?
Insight
49%
More than average
respondents prefer to prepare Chickpea snacks than Chickpea pancakes
49.38%
Chickpea Snacks
Falafel
7.73%
308
Chickpea Omelette
12.68%
505
Chickpea Pancakes
33.07%
1,317
Quiche
3.31%
132
Chickpea Pasta
15.69%
625
Chickpea Snacks
49.38%
1,967
5.
Which nutritional benefits do you associate with Chickpeas or Chickpea Flour?
Insight
91%
More than average
respondents look for Protein in Chickpea and Chickpea Flour products
91.15%
Protein
Protein
91.15%
21,710
Fiber
29.33%
6,987
Vitamins
13.65%
3,250
Healthy Fats
8.84%
2,106
Antioxidants
8.04%
1,915
6.
Which functional health benefits are you looking for in Chickpeas or Chickpea Flour products?
Insight
67X
More than average
respondents look for fitness improvement than gut health when consuming Chickpea Flour products
40.32%
Improve my fitness
More energy
15.15%
162
Improve my fitness
40.32%
273
Lose weight / maintain weight
37.14%
397
Improve my gut health
24.13%
258
Reduce inflammation
10.1%
108
Increase my heart health
8.79%
94
7.
Which of these cuisines do you like to explore and use Chickpeas or Chickpea Flour as part of the preparations?
Insight
4.9X
More than average
respondents use Chickpea Flour on Indian preparations than in Middle Eastern preparations
85.24%
Indian
Mediterranean
4.63%
273
Middle Eastern
17.33%
1,023
Indian
85.24%
5,031
Italian
9.37%
553
Spanish
2.05%
121
8.
Which of these experiences fit best with what you look for when consuming a product with Chickpea Flour?
Insight
48%
More than average
respondents look for easiness than fresh products
58.46%
Simplicity
Simplicity
58.46%
2,588
Hearty Meal
10.53%
466
Fresh
39.33%
1,741
Convenient
29.59%
1,310
Traditional
17.1%
757