America shrinks: Ozempic and the shifting weight loss narrative

Social conversations surrounding weight loss medications like Ozempic, Wegovy, Berberine, and Semaglutide have surged 366% in the past year.

As more consumers are incorporating these drugs into their weight loss journeys, it signals a broader societal change in how pharmaceuticals are viewed for managing weight. This conversation and cultural impact signal a growing reliance on such solutions within our more comprehensive dialogue on health and wellness.

Group 34291
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User responses 74936
Ellipse 708
Category Weight loss
Survey Type Purchase behavior
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Market US
Audience All audience

Top Insight

  • Consumer discussions around food and beverage for hormone health have increased 118% over the last 2 years
  • 22% of food and beverages and hormone health discussions revolve around sugar quality and content. This is 12X more than the general food and beverage dialogue.
  • Processed sugars are recognized culprits for disrupting hormone balance. This is driving consumers to seek healthier alternatives.
1.

What are your main objectives in your weight loss journey?

Insight
51.32% of respondents are looking to improve their self-care.X
More than average
Self-Care
51.32%
Self-Care
Improving my self care
62.26%
51
Regaining vitality
11.37%
9
Nourishing my nutrition
47.78%
39
2.

Which nutrients are you looking to incorporate into your diet?

Insight
More than 78% of respondents want to incorporate more protein in their diets.X
More than average
Protein
78.75%
Protein
Protein
79%
49461
Fiber
31%
19416
Vitamins
33%
20534