INTRODUCTION

In the ever-evolving food industry landscape, staying ahead is not just an advantage; it’s a necessity. For a significant player like Flavorsum, the quest to maintain a competitive edge led them to a groundbreaking partnership with Tastewise, a real-time consumer insights platform. Let’s delve into Flavorsum’s experiences with Tastewise, its challenges, why they chose it, the transformative solutions implemented, and the remarkable results achieved.

CHALLENGE

The challenges in the food industry are as diverse as the flavors it offers. Flavorsum encountered three key hurdles that demanded innovative solutions:

  • Unraveling the Mystery of Consumer Preferences: Navigating the vast sea of consumer preferences is a challenging task. Flavorsum needed a real-time tool to decipher intricate patterns and trends.
  • Accelerating the Innovation Process: The traditional methods of concept development were time-consuming and costly. Flavorsum sought a solution that could streamline the innovation process without compromising quality.
  • Broadening the Scope of Consumer Feedback: Limited by conventional research methods, Flavorsum wanted to break free from the confines of small consumer groups and tap into the rich tapestry of millions of conversations happening globally.

WHY TASTEWISE

Tastewise emerged as the beacon of innovation for Flavorsum, offering a comprehensive solution to their challenges. The advantages reaped from this partnership were transformative:

  • Real-Time Consumer Insights: Tastewise’s data-driven approach provided Flavorsum with unparalleled real-time insights into consumer preferences, allowing them to adapt swiftly to changing trends.
  • Streamlined Innovation Process: Flavorsum witnessed a paradigm shift in its concept development timeline. The efficiency gained through Tastewise allowed them to cut down on time and budget significantly.
  • A Global Perspective: By tapping into millions of online conversations, Tastewise empowered Flavorsum to understand local and global trends, broadening the horizons of innovation.

SOLUTION

The collaboration between Flavorsum and Tastewise resulted in a revolutionized innovation process. Leveraging Tastewise’s platform, Flavorsum implemented three critical solutions:

  • Rapid Concept Development: Flavorsum slashed concept development time by two-thirds, thanks to the swift insights provided by Tastewise. What used to take weeks was now achieved in a matter of days.
  • Cost-Efficient Research: Tastewise’s data-driven approach saved time and proved to be more budget-friendly than traditional research methods, allowing Flavorsum to allocate resources more strategically.
  • Global Flavor Exploration: Tastewise’s extensive data pool enabled Flavorsum to explore and experiment with flavors inspired by diverse cultures and regions, enhancing its product portfolio.

RESULTS

The collaboration between Flavorsum and Tastewise bore fruit, showcasing impressive results:

  • Vendor Approval and Product Development: A presentation fueled by Tastewise data secured Flavorsum a coveted spot as an approved vendor. The subsequent development of a new product proved the efficacy of the insights gained.
  • Consistent Success in Presentations: Flavorsum integrated Tastewise data into 181 presentations, leading to a consistent track record of success. The insights provided by Tastewise became an integral part of their storytelling.
  • Industry Recognition and Adoption: Flavorsum’s success story with Tastewise resonated within the industry, earning them recognition and admiration. The ease of use and predictive capabilities of Tastewise attracted other companies to explore its potential.

Ready to revolutionize your brand with data-driven decision-making? Let’s talk.

Real-time insights and data-driven decision-making propel Kroger’s innovation process into a rapidly changing AI landscape.

INTRODUCTION

Kroger, a leading retailer in the United States, understands the critical importance of staying ahead in the fast-paced food industry. In their pursuit of maintaining a competitive edge, Kroger has partnered with Tastewise, a cutting-edge platform that provides real-time consumer insights. By leveraging Tastewise’s data-driven approach, Kroger has transformed its innovation process, achieving greater efficiency, consumer-centricity, and success.

CHALLENGE

The food industry demands continuous innovation and a predictive understanding of ever-changing consumer preferences. In order to maintain a competitive edge Kroger needed to:

  • Anticipate emerging trends and consumer demands.
  • Validate ideas swiftly and effectively before investing resources.
  • Align their product offerings with evolving consumer preferences.

WHY TASTEWISE

Tastewise emerged as the ideal solution for Kroger, addressing their innovation challenges comprehensively. By partnering with Tastewise, Kroger gained the following advantages:

  • Real-time insights for confident decision-making: Tastewise provides Kroger with actual data to validate emerging trends and make informed decisions. With up-to-date insights, Kroger can confidently identify and explore new opportunities, ensuring their ideas cater to dynamic consumer preferences.
  • Accelerated innovation timeline: Tastewise’s one-minute turnaround time for insights enables Kroger to swiftly validate ideas and refine their product development process more efficiently. This agility allows Kroger to stay ahead of competitors by adapting to changing consumer demands and preferences promptly.
  • Consumer-centric approach: Tastewise offers a comprehensive understanding of consumer needs and behavior. By aligning their product offerings with consumer preferences, Kroger ensures their products connect deeply with the target audience and enhance customer satisfaction.

SOLUTION

Kroger’s collaboration with Tastewise has revolutionized their innovation process. By leveraging Tastewise’s platform, Kroger:

  • Understanding consumer preferences: Tastewise insights empower Kroger to exceed expectations and predict future demands. Crafting dynamic product offerings with consumer preferences in mind ensures effective adaptation to developing trends.
  • Evidence-based decisions: Tastewise sheds light on consumer needs, enabling informed decisions throughout the innovation process. By relying on data, Kroger minimizes risks and increases the success of new products and initiatives.
  • Streamlining decision-making: Tastewise’s real-time insights and data-driven approach transform Kroger’s decision-making. With evidence-based strategies, Kroger stays at the forefront of innovation in the ever-evolving food industry.

RESULTS

Kroger’s collaboration with Tastewise has yielded significant results:

  • Saved valuable time and resources: With Tastewise acting as the fourth team member, Kroger swiftly validates ideas and refines their product development process more efficiently. This high-speed insight delivery not only saves valuable time but also thousands of dollars on concept testing, with insights delivered in just 1 minute.
  • Stayed ahead of competitors: By promptly adapting to changing consumer demands and preferences, Kroger has maintained a competitive edge in the food industry.
  • Enhanced consumer satisfaction: By aligning their product offerings with consumer preferences, Kroger has created products that resonate deeply with their target audience, resulting in increased customer satisfaction.

Ready to revolutionize your brand with data-driven decision-making? Let’s talk.