November 01, 2020

American Sweet Tooth:Sweetener Trends

Tastewise fuels innovation for the world’s leading food & beverage brands by predicting how consumers cook, order, and eat. No guesswork, no outdated reports.

America's Sweetener Trends

Refined sugar is on trial

Although consumer interest in sweeteners only increases yearly, restaurants and recipes are not paying the category enough attention. How can manufacturers and restaurants tap into emerging sweetener trends -in May 2020 and beyond? Download the report for the full look at the sweetest trends in today's market.

There is a 16% gap between supply and demand in recipes using sweeteners
Only ~6% of restaurants highlight natural sweeteners on their menus, despite significant demand
Monk fruit shows promise as America's most trending sugar alternative
There is a 16% gap between supply and demand in sweetener recipes
The potential untapped sweetener market values at $21.5B