Seasonality Report: USA 2024

Uncover the united flavors of America throughout the year

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In this report:

  • Seasonal shifts in consumer preferences across four key categories: Dessert Flavors, Alcoholic Beverages, Fruit, Veg, Nuts & Seeds, and Condiments & Seasonings.
  • Insights into the reasons behind these trends, keeping you ahead of the curve for the rest of the year.
  • Data-driven analysis to inform your product development, marketing strategies, and overall food and beverage planning.


(December – February)

Comforting Classics Reign Supreme

As the temperature drops, consumers crave rich flavors like gingerbread, praline, and eggnog, alongside warming beverages like espresso martinis and hot chocolate.

AI Revolutionizes Food & Beverage

In a groundbreaking shift, AI personalizes food experiences and shapes trends, catering to individual preferences beyond traditional demographics.

Diverse Ingredients Take Center Stage

Look out for a rise in unique offerings like kumquats, truffle, and flax seeds, reflecting a consumer desire for exploration and a departure from the mainstream.

Fruity Flavors Burst Forth

From vibrant cherry blossoms to refreshing mango and papaya, spring brings a surge in fresh, seasonal ingredients that inspire light and flavorful desserts and cocktails.

Edible Flowers Add a Touch of Whimsy

Consumers are embracing the beauty and delicate flavors of edible flowers, perfect for adding a touch of elegance to spring salads, desserts, and cocktails.

Global Cuisines Take Root

Spring ignites a culinary adventure with international flavors. Look out for a rise in ingredients like hemp seeds, ube, and prickly pear, reflecting a growing interest in exploring global cuisines.



(March – May)



(June – August)

Light & Refreshing Takes Center Stage

As the heat rises, consumers yearn for cool and refreshing options. Think strawberry shortcake, watermelon, and light, fruity cocktails like mojitos and piña coladas.

Summer Bounty Explodes

From vibrant berries and stone fruits to exotic melons and tropical favorites, summer boasts an abundance of fresh produce, perfect for light and flavorful dishes and drinks.

Botanicals & Herbs Take Over

Basil, lemon verbena, and hibiscus flowers add a touch of freshness and complexity to summer dishes, reflecting a desire for natural, garden-inspired flavors.

Harvest Delights Take Over

Fall brings a bounty of apples, pumpkins, and sweet potatoes, inspiring comforting flavors like caramel apple, pumpkin spice, and cranberry.

Festive Gatherings Drive Trends

As holidays like Halloween and Thanksgiving approach, consumers seek cozy and celebratory flavors. Expect a rise in warm beverages like ciders and nutmegged drinks, alongside festive desserts like candied pecans and gingersnaps.

Seasonal Adaptations Rule

The dessert market adapts to seasonal ingredients with aplomb. Look out for a rise in apple butter, quince, and persimmon, showcasing a focus on utilizing autumn’s unique offerings.



(September – November)

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