The ‘holistic nutrition’ opportunity in food & beverage | Tastewise, Vadasz, and Just Legends
The ‘holistic nutrition’ opportunity in food & beverage | Tastewise, Vadasz, and Just Legends
This week’s episode is a short and sweet repost from our friends at the Food Navigator Podcast, hosted by Flora Southey. Tastewise CEO Alon Chen joined Nick Vadasz (“The Pickle Man”) of Vadasz Pickles and Ole Schaumberg of Just Legends to explain what consumers crave when it comes to holistic wellness.
Where once healthy diets focused on weight loss alone, today’s consumers want more from their food and drink. Enter holistic nutrition, which aims to enhance people’s wellbeing – whether that be improving sleep, stress, mood or digestion. How are brands tapping into this trend?
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What happens next
See what’s driving demand, then turn it into a sell-in story for retailers and operators.
- Connect consumer panels, market trackers, and agents into one evidence view
- Get the “why” behind what’s changing, with explainable demand drivers
- Walk away with a buyer-ready narrative and next steps to activate
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