Shape the Culinary Future with Tastewise Food Trends

Trends define consumer cravings and market success. Stay informed to innovate boldly and lead confidently.

Explore emerging food trends
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Latest food trends

cake trends

Cake trends

Cake Trends Analysis and Insights for the Food Industry Despite a 9.88% decline in social conversations, cake continues to be a popular menu item, with 48.26% of restaurants featuring it. As consumers increasingly view cake as a snack, this need is the fastest-growing trend for the category. Interestingly, veganism dominates…
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cheese trends

Cheese trends

Cheese Trends in 2025: Analysis and Insights for the Food Industry Cheese remains a major menu item, offered by 82.50% of restaurants, despite a 10.50% decline in social conversations over the past year. The fastest growing consumer need for cheese is snack-related, reflecting an increased…
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salad trends

Salad trends

Salad Trends 2025: A Boost in Popularity Social conversations around salads have increased by 4.62%, with 63.59% of restaurants offering them on their menus. The demand for protein-rich and plant-based meals continues to fuel salad’s popularity, aligning with the rise of vegan diets. Top 10 salad names Classic Caesar…
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Why Food Trends Matter

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Unearth motivations:

Trends reveal what drives consumers, enabling authentic connections.

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Innovate confidently:

Stay ahead with bold, trend-driven products that set industry benchmarks.

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Boost revenue:

Leverage trends to drive demand, premium pricing, and stronger brand loyalty.

Emerging food trends

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Functional food trends

The demand for functional foods continues to grow as consumers prioritize nutritional benefits such as immunity support, gut health, and energy enhancement. Key ingredients like matcha, lion’s mane, and probiotics are becoming more visible across recipes, retail products, and menus.

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Zero waste food trends

Interest in zero-waste cooking is gaining traction across multiple touchpoints, from social media to foodservice operations. Consumers are increasingly engaging with recipes and dining experiences that emphasize reduced food waste and full-ingredient usage.

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Plant-based trends 2025

Plant-based consumption continues to expand across demographics and regions. The trend is evolving beyond alternative proteins, with increased focus on ingredient transparency, regional plant-forward cuisine, and innovation in both packaged goods and restaurant menus.

Explore the plant-based trend
How Brands Use Food Trends to Win (2)

How Brands Use Food Trends to Win

Food trends give brands a competitive edge when it comes to innovation, product development, and consumer engagement. By tapping into the latest food trends, whether it’s plant-based recipes, functional ingredients, or tiktok food trends, brands can create products that resonate with evolving tastes and values.

Restaurants use food trend data to update menus and enhance customer experiences. CPG companies develop packaging that reflects the most relevant health and wellness claims. Whether you’re building a new product or adjusting your messaging, understanding what people are eating, sharing, and cooking is key to capturing attention in the fast food and grocery store spaces.

Using real-time food trend information enables teams to respond faster, test smarter, and build community through shared food and drink experiences.

What Makes Tastewise Food Trends Different_ (1)

What Makes Tastewise Food Trends Different?

Unlike traditional trend reports that reflect what happened last quarter, Tastewise delivers live insights from billions of data points, spanning restaurant menus, social media content, and home cooking behaviors. You don’t just see what’s trending now; you get AI-powered forecasts of what’s coming next.

Tastewise helps brands make sense of fast-changing food and drink trends across categories, from ice cream to global flavors, and supports decision-making with clear, actionable information. Whether you’re a chef, a marketer, or a product developer, you’ll have the tools to move from trend discovery to execution.

Tastewise also provides tools that let users create recipes, test product ideas, and prioritize packaging claims, helping you go beyond insights to implementation.

FAQs About Food Trends

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    What are the biggest food trends right now?

    Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.

  2. 2

    Why should brands care about food trends?

    Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.

  3. 2 (1)

    How often do food trends change?

    Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.

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    How can I use food trends to grow my business?

    Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.

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    How does Tastewise’s trend data compare to traditional trend reports?

    Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.

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    Can I track niche or regional food trends?

    Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.

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