Chicken trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Chicken have by year-over-year
- of U.S. restaurants offer Chicken dishes on their menus
- The top consumer need driving Chicken consumption today is
- Chicken is the most dominant dietary adaptation
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Chicken Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Chicken that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Chicken space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Chicken Trends in 2024: Analysis and Insights for the Food Industry
Chicken remains a staple, featured on 81.28% of restaurant menus, despite a 10.75% drop in social conversations over the past year. The growing consumer focus on protein has emerged as the leading need for chicken dishes, while vegan diets are surprisingly dominating the conversation, indicating rising demand for plant-based alternatives that replicate the chicken experience.
Protein-Packed Chicken Alternatives
As consumers increasingly seek high-protein options, brands have the opportunity to create innovative, vegan-friendly chicken alternatives that meet the demand for protein while aligning with modern dietary preferences.
FAQ
What are common ways to cook chicken?
Chicken can be baked, grilled, fried, roasted, or boiled, making it a versatile protein in various cuisines.
Is chicken a good source of protein?
Yes, chicken is a high-protein, low-fat meat that is a staple in many balanced diets.
How should raw chicken be stored?
Raw chicken should be stored in the refrigerator for up to two days or frozen for longer storage.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
Get free trend reports with Tastewise Insights
Discover what's next for Chicken, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster