Chicken trends - consumption analysis and statistics 2025 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Chicken have by over the past year
- restaurants offer Chicken on their menus
- The fastest rising consumer need for Chicken is
- The dominating diet for Chicken is
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Trend performance of chicken
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with chicken over time
Most popular chicken dishes
Most popular chicken posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Chicken Trends in 2024: Analysis and Insights for the Food Industry
Chicken remains a staple, featured on 81.28% of restaurant menus, despite a 10.75% drop in social conversations over the past year. The growing consumer focus on protein has emerged as the leading need for chicken dishes, while vegan diets are surprisingly dominating the conversation, indicating rising demand for plant-based alternatives that replicate the chicken experience.
Protein-Packed Chicken Alternatives
As consumers increasingly seek high-protein options, brands have the opportunity to create innovative, vegan-friendly chicken alternatives that meet the demand for protein while aligning with modern dietary preferences.
FAQ
What are common ways to cook chicken?
Chicken can be baked, grilled, fried, roasted, or boiled, making it a versatile protein in various cuisines.
Is chicken a good source of protein?
Yes, chicken is a high-protein, low-fat meat that is a staple in many balanced diets.
How should raw chicken be stored?
Raw chicken should be stored in the refrigerator for up to two days or frozen for longer storage.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
Saved On First Drafts
15% Reduction
In Content Production Costs
15x Increase
In Consumer Engagement
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Frequently Asked Questions
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How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth.
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Why does Tastewise stand out from its peers?
Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.