Cookie butter trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Cookie butter have by year-over-year
- of U.S. restaurants offer Cookie butter dishes on their menus
- The top consumer need driving Cookie butter consumption today is
- Cookie butter is the most dominant dietary adaptation
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Cookie butter Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Cookie butter that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Cookie butter space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Cookie Butter: A Sweet, Spreadable Treat
Cookie butter is a sweet, spreadable paste made from crushed cookies, oil, sugar, and spices, offering a unique dessert flavor in a smooth, creamy consistency. Popularized by speculoos cookies, cookie butter has a spiced, caramelized taste and is often enjoyed on toast, with fruit, or as an ingredient in baked goods. Its versatile sweetness has made it a beloved spread for those seeking an indulgent treat.
Perfect for Dessert Lovers
With its unique flavor, cookie butter can be used as a spread, a dip, or an ingredient in recipes like brownies, milkshakes, and cookie sandwiches, adding a decadent touch to desserts.
FAQs about cookie butter trends
Cookie butter is made from crushed cookies (often speculoos), oil, sugar, and spices, creating a smooth, spreadable paste.
Cookie butter can be spread on toast, mixed into desserts, or used as a topping for pancakes, waffles, and ice cream.
Yes, most cookie butters are dairy-free, but it’s best to check the label, as ingredients can vary by brand.
Frequently Asked Questions
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How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth.
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Why does Tastewise stand out from its peers?
Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.
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Discover what's next for Cookie butter, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster