Cookie trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Cookie have by year-over-year
- of U.S. restaurants offer Cookie dishes on their menus
- The top consumer need driving Cookie consumption today is
- Cookie is the most dominant dietary adaptation
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Cookie Trend performance
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Cookie that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Cookie space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Cookie Trends 2025: Vegan Snacks on the Rise
Despite a 9.29% decrease in social conversations, 44.64% of restaurants still offer cookies on their menus.
With the growing demand for vegan and snack-friendly options, cookies continue to be a versatile and indulgent treat, appealing to a wide audience.
What are the trends in the cookie industry?
- Chocolate Chip Cookies
- Oreo Cookies
- Macarons
- Gluten-Free Cookies
What is the #1 selling cookie?
The #1 selling cookie in the world is Oreo, with over $2 billion in annual sales. It has been a favorite since its creation in 1912 by Nabisco.
Is the cookie industry growing?
The cookie industry has been steadily growing in recent years due to the increasing demand for convenient and indulgent snacks.
According to a report by Research and Markets, the global cookies market is expected to grow at a CAGR of over 5% from 2020-2025.
This growth can be attributed to factors such as changing consumer preferences, innovative product offerings, and the rise of e-commerce.
Popular Cookie Ingredients
Key flavors like chocolate, vanilla, and peanut butter are driving cookie trends, along with plant-based variations like nut butter. These ingredients ensure that cookies remain a favorite in the vegan snack category.
FAQ
What are the most common types of cookies?
Common types of cookies include chocolate chip, sugar, oatmeal raisin, peanut butter, and shortbread, each varying in ingredients and texture.
Can cookies be made gluten-free?
Yes, many cookies can be made gluten-free by using gluten-free flours, like almond or oat flour, and ensuring all ingredients are gluten-free.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
Get free trend reports with Tastewise Insights
Discover what's next for Cookie, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster