Aperol trends - consumption analysis and statistics 2025 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Aperol have by over the past year
- restaurants offer Aperol on their menus
- The fastest rising consumer need for Aperol is
- The dominating diet for Aperol is
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Trend performance of aperol
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with aperol over time
Most popular aperol dishes
Most popular aperol posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Aperol: The Vibrant Aperitif
Aperol is a bright orange Italian aperitif known for its low alcohol content and unique blend of sweet, bitter flavors. Its citrusy notes, derived from oranges and herbs, make it a popular choice for cocktails, most famously the Aperol Spritz. This refreshing drink is a go-to for warm weather and social gatherings, offering a perfect balance between sweetness and bitterness.
A Spritz of Refreshment
Aperol’s versatility makes it ideal for mixing with sparkling wine or soda water, resulting in light, refreshing cocktails that are perfect for summer afternoons or aperitivo hours. Its distinctive flavor and vibrant color have made it a staple in cocktail culture worldwide.
FAQ
What is Aperol made from?
Aperol is made from a blend of bitter and sweet oranges, rhubarb, herbs, and roots, which give it its signature bittersweet flavor.
How should Aperol be served?
Aperol is most commonly served as part of an Aperol Spritz, mixed with Prosecco and soda water, over ice, and garnished with an orange slice.
Is Aperol high in alcohol content?
No, Aperol has a relatively low alcohol content (about 11%), making it a lighter option compared to many other aperitifs and spirits.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
Saved On First Drafts
15% Reduction
In Content Production Costs
15x Increase
In Consumer Engagement
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Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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