How Waitrose created a top selling, own-label dish using real-time consumer data

The Waitrose innovation team needed to:

• Create dishes and concepts to inspire the culinary teams working on the supermarket’s own-label products
• Validate all new product ideas with actionable data while working under a tight schedule

Waitrose innovation team uses Tastewise to:

• Explore social media discussions to understand what excites their customers
• Use data on consumer needs to learn about dining occasions and seasonal food trends
• Find the most popular home-cooked dishes and curate newsletters with the perfect home cooking concepts for their monthly reports
• Validate ideas that lead to future best-selling products

The Waitrose innovation team was able to:

• Create successful products such as the classic creamy Basque cheesecake – a top-selling own label dessert
• Save significant time on research by accessing insights quicker
• Successfully create widely-read monthly and seasonal internal newsletters based on real food and beverage trends
• Improve cross-functional collaboration with the chef teams and suppliers

“If you’ve got an ingredient and you want to know how it’s being used, it’s so easy to access this insight with Tastewise.”

Lizzie Conlon | Innovation Manager at Waitrose

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