“We're not just waiting for information to be given to us for what we need to execute, we are able to execute that ourselves.”
For the past two years, Campbell’s marketing, insights, and foodservice teams have used Tastewise to push innovation, content strategy, and sales further in more modern and fresh ways.
The Campbell’s team needed to:
Using Tastewise, the team:
The Campbell's team is now able to:
"Campbell’s team uses Tastewise in multiple stages of innovation: “From the vision to the idea, to the flavors, to how we tell consumers to use the product, and how we draw in new customers and position our brand in modern and fresh ways. Having the ability of using real-time information and know that we really have the pulse on what consumers are talking about is really instrumental and has a great impact”.
Amanda Hershon | Communications Specialist
“Speed is definitely one of the biggest benefits of Tastewise. A quick search and a couple of clicks and I’m on my way to figuring out where I need to go and what I’m looking for.”
Greg Boggs | Senior Chef North America Foodservice