How Givaudan Created 162 High-Impact Presentations in 3 Months with Tastewise
What used to take us days now takes minutes. With Tastewise, I can pull real-time flavor insights in 10–20 minutes and get that into presentations while technical development is still happening. It’s completely changed our pace of execution.”
Relied on manual trend research that often took days to complete
Limited real-time insights; difficult to validate and align flavor concepts with current consumer chatter
Customer presentations lacked fresh data points and compelling local stories
162+ customer presentations created in just three months
10–20 minutes for a completed trend analyses
1+ hour saved per presentation
15 fully engaged stakeholders secured
About Givaudan
Givaudan is a global leader in flavor and fragrance innovation, collaborating with brands across 100+ countries to create standout taste experiences.
Challenge
Givaudan’s EMEA team needed a better way to keep up with fast-evolving consumer preferences.
- Slow research delayed innovation and extended sales cycles.
- Generic reports missed local trends critical to customer relevance.
- Outdated data weakened credibility and limited strategic impact.
Solution
To meet shifting market demands and go-to-market pressures, Givaudan integrated Tastewise into their research and presentation workflows.
- Real-time insights replaced manual tracking, speeding up presentations.
- Localized data brought country-specific trends into every customer conversation.
- Current consumer behavior restored trust and positioned Givaudan as a thought leader.
Why Tastewise
Tastewise delivered exactly what Givaudan needed: an F&B-focused platform with real-time data, local specificity, and AI-powered speed. This enabled Givaudan to shift from static research to dynamic storytelling, transforming how they pitch and position flavor innovation.
Results
- 162 presentations created in three months, each with real-time social/media insights
- 5 new customer visits secured from a single Tastewise-powered cocktail project
Want to drive revenue-generating innovation and stay ahead of changing consumer demand?
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