Customer Stories

See how the food and beverage industry’s boldest brands bring new ideas to life faster—powered by AI, guided by data, and shaped by real consumer moments.

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Case study

Givaudan cut pitch time by 10X and answered 3X more client briefs using Tastewise to track flavor trends across the innovation lifecycle with unmatched speed.

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Waitrose cut research time by 25% and launched a best-selling chilled meals range in just 9 months using Tastewise to fast-track trend discovery and product innovation.

Campbell’s tripled their innovation projects and accelerated time-to-market by 8X with Tastewise powering consumer-led recipe and product development.

Crunch Pak

“We used Tastewise in the past [for a] product called, Char-Fruiterie… What I like about [Tastewise]? Why do I like it? Because it gives me solutions.”

Ozgu Koc

SVP New Business & Product Development, Crunch Pak

Givaudan

“Recently I was looking for ‘diet’ trends — just checking what was happening in this field — and Tastewise gave me a clear answer in 2 clicks, which is much faster than anything else.”

Laurence Minisini

Consumer Market Insights Manager Europe, Taste & Wellbeing, Givaudan

Waitrose

“If you’ve got an ingredient and you want to know how it’s being used, it’s so easy to access this insight with Tastewise.”

Lizzie Conlon

Innovation Manager, Waitrose & Partners

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