How Foodservice Packaging is Shaping the Future of the Industry
Understanding foodservice packaging trends is vital for staying competitive in this evolving market. The value of foodservice packaging in the U.S. is projected to experience significant growth in the coming years. As of 2023, the U.S. foodservice packaging market was estimated to be worth approximately $24.90 billion. This figure is expected to rise to $25.57 billion by 2024 and reach $29.10 billion by 2029, growing at a compound annual growth rate (CAGR) of 2.62%.
- Increased Demand for Convenience: The rise in quick-service restaurants (QSRs) and on-the-go dining options is leading to a higher demand for single-use packaging solutions that are practical and cost-effective.
- Sustainability Trends: There is a growing consumer preference for eco-friendly packaging options, prompting manufacturers to innovate with biodegradable and recyclable materials15.
- Post-Pandemic Recovery: Following the disruptions caused by COVID-19, the foodservice industry is witnessing a rebound, with increased consumption of packaged foods and a shift in consumer habits towards convenience.
Overall, the U.S. foodservice packaging market is adapting to changing consumer preferences and environmental concerns, positioning itself for continued growth.
A look back on foodservice packaging trends
Over the last few years, foodservice packaging has undergone significant changes. Sustainability has become a core concern, leading to an increased focus on compostable and recyclable materials. Packaging now does more than contain food—it serves as a brand ambassador, communicating a company’s commitment to the environment and food safety.
The shift toward more sustainable packaging also stems from new laws and consumer awareness. According to There has been a marked transition from traditional materials like plastics to sustainable alternatives such as biodegradable, compostable, and recyclable options. Many companies are now prioritizing materials that reduce environmental impact, such as bagasse (a by-product of sugarcane) and other renewable resources
In states like California in accordance with the California Environmental Quality Act (CEQA), stringent regulations require businesses to adopt eco-friendly practices.
The result? Restaurants and other foodservice operators are turning to innovative materials like plant-based plastics and biodegradable packaging to reduce their environmental impact
3 foodservice packaging trends to look out for
Sustainability at the forefront
The move toward eco-friendly packaging is no longer a trend but a necessity. Consumers are actively choosing brands that prioritize environmental responsibility.
67% of consumers say sustainability is a factor when purchasing packaged goods
Customization and branding
With the rise of online food delivery, packaging now doubles as a marketing tool. In 2024, expect to see more personalized, branded packaging that tells a story. Packaging isn’t just about functionality anymore; it’s a key element in CPG marketing and food retail marketing.
Businesses are using packaging to engage customers, enhance brand loyalty, and ensure that the first touchpoint—a delivery bag or a takeaway box—leaves a lasting impression.
Technology and smart packaging
Technology is transforming packaging in exciting ways. From QR codes providing product information to temperature-sensitive labels, foodservice packaging is becoming smarter. AI-driven solutions are also making an impact, with brands using data to enhance the consumer experience.
Through real-time analytics, companies can optimize their packaging choices to ensure freshness, reduce waste, and improve the overall supply chain.
Maximizing your foodservice packaging with AI
Artificial intelligence is revolutionizing the foodservice industry. With platforms like Tastewise, brands can harness AI to predict foodservice market trends and make smarter packaging decisions. Tastewise’s GenAI-powered Consumer Data Platform gives brands an edge by delivering real-time insights into foodservice industry statistics, helping companies stay ahead of the competition.
AI also plays a key role in enhancing sustainability. Companies can reduce waste and improve efficiency by analyzing data on consumer behavior and packaging performance. For example, AI-driven insights help brands select materials that extend the shelf life of products or minimize the need for excess packaging.
FAQs
How can AI help optimize foodservice packaging?
AI-driven platforms like Tastewise provide real-time insights into foodservice packaging trends by analyzing consumer behavior and market data. This allows brands to make smarter decisions on materials, sustainability, and design, ultimately reducing waste and improving efficiency.
How can packaging impact brand positioning in the foodservice industry?
Packaging is a powerful tool for CPG marketing and food retail marketing. It serves as the first physical interaction between the customer and the brand. Tastewise helps companies identify trends and preferences that shape impactful, on-brand packaging, enhancing consumer engagement and loyalty.
How does Tastewise support innovation in packaging?
Tastewise uses advanced AI to track foodservice market trends and forecast foodservice industry statistics. By leveraging this data, companies can craft innovative packaging that meets consumer demands for sustainability, customization, and technology integration.
As the foodservice industry continues to grow, so will the importance of innovative packaging solutions. The next few years will see more emphasis on sustainability, technology, and customization, driving the need for smart strategies in foodservice packaging. By leveraging tools like AI, brands can adapt to shifting trends, reduce environmental impact, and enhance the customer experience. The future of foodservice packaging is not just about containing food—it’s about packaging success.