The latest news, views and insights in food trends
Content & Research, Tastewise
Learn how Freshly uses Tastewise food intelligence to go to market faster with successful new meals!
As a delivery service providing fresh, chef-prepared meals to homes across the US, Freshly needs to adapt quickly to changing tastes.
“The success of the dish was in large part due to Tastewise insights and being able to use the tool to find a balance between newer flavors/ingredients and sides, flavors, ingredients that we could pair with them that would make the dish more approachable. Now, what used to take 3 days of painstaking research takes 3 hours of data-driven analysis.” - Rachel Waynberg, Meal Innovation at Freshly
Before Tastewise, new product development depended on gut-feelings and moments of inspiration, and developing innovative meals - that are also successful, was hard. Today:
Create a free account to see how Tastewise can take your marketing, sales, and product innovation to the next level.