The Top 5 Shifts in Retailer Revenue Strategy for 2025
Insights from Q4 ‘24 earnings calls to help you sell more successfully into retail in 2025
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In this eBook:
- The five biggest shifts reshaping retail in 2025 and how they’ll impact your brand’s success.
- How Amazon, Walmart, Costco, and Kroger are evolving – and how you can keep up. Learn what’s working for them and how to apply it to your strategy
- What CPG brands must do now to outpace the competition and own the shelf – because market leaders don’t wait.
Retail’s Private-Label Power Play
Retailers are doubling down on private labels, cutting into national brand dominance. Kroger’s private-label growth outpaced national brands in Q3 2024, while Costco’s Kirkland Signature now accounts for nearly 30% of total sales. Winning brands must innovate, differentiate, or risk being replaced.
Walmart’s eCommerce sales jumped 27% globally, and Amazon fulfilled 65% more same-day and overnight orders in Q4 2024. The in-store vs. online divide is disappearing—brands without a seamless omnichannel strategy are losing ground fast.
Omnichannel or Out?
AI: The New Retail Gatekeeper
Retailers are using AI to optimize pricing, personalize promotions, and streamline inventory. Kroger’s AI-driven personalization led to a surge in digital loyalty engagement, and Walmart’s AI-powered advertising business grew 28% globally. Brands that fail to leverage AI risk being deprioritized.