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This is a deep dive into a fascinating new application to healthy wine consumption. The concept goal is to create a new twist on traditional ways to consume wine, particularly the Gut-Boosting Berry Wine Kombucha.
In the Alcoholic Beverages category, we saw a 24.9% YoY rise in mentions of Gut-health wine on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Gut health wines:
+47.98% YoY
Metabolism
+21.3% YoY
Stress Relief
+22.1% YoY
Blood Sugar
Schedule a demoOnce you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about Healthy Wine, we used Survey Agency to survey over 292,000 people.
We discovered:
65% of consumers prefer consuming wine at dinner.
6.8X more respondents prefer wine products with organic or biodynamic production than those with antioxidant properties.
Consumers associated healthy wines with convenient experiences.
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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
Savor the harmony of flavor and wellness with wine crafted for gut health and vitality.
To capture the audience, TasteGPT generated the following one-liner:
“Wellbeing Wine – a sweet blend for your mental health, perfect for any day of the week.”
Schedule a demoThe Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Healthy Wines.
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Gut-Boosting Berry Wine Kombucha was our first concept choice as it incorporated trending ingredients like Wine, which boasts a positive YoY change of 5.9% in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Mushroom Wellington, Blog Ideator generated Revolutionize Your Health with Gut Health Wine
Schedule a demoEngaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Gut health wine concept shine, our generator crafted this packaging and claim:
“Wellbeing Wine – a sweet blend for your mental health, perfect for any day of the week.”
Schedule a demoNow with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise