From concept to product, faster than ever before
This is a deep dive into a fascinating new application to alcoholic beverages consumption. The concept goal is to create a new twist on traditional ways to Tang Yuan, particularly Rainbow Tang Yuan.
In the Sweet and Savory Snacks category, we saw a 44.3% YoY rise in mentions of Rainbow Sweet Rice Balls on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Rainbow Rice Balls:
+35.5% YoY
Crispy
+23.7% YoY
Celebration
+12.8% YoY
Indulgent
Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers prefer to eat on Chinese New Year, we used Survey Agency
Schedule a demoSurvey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
Rainbow Sweet Rice Balls are a delightful and colorful dessert that combines the chewy texture of glutinous rice with the natural sweetness of fruits.
To capture the foodie audience, TasteGPT generated the following one-liner:
“Celebrate Chinese New Year with vibrant, pre-cooked Rainbow Rice Balls!”
The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Rainbow Sweet Rice Balls
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Rainbow Sweet Rice Balls was our concept choice as it incorporated trending ingredients like Mango, which boasts a positive YoY change of 47.5% in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Rainbow Tang Yuan , Blog Ideator generated Discover the Delightful and Nutritious World of Rainbow Sweet Rice Balls
Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Rainbow Sweet Rice Balls shine, our generator crafted this packaging and claim:
“Celebrate Chinese New Year with vibrant, pre-cooked Rainbow Rice Balls!”
Schedule a demoNow with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.
