Chinese New Year Food Survey
Unlock the survey
Chinese New Year Food Survey
User responses
3,583
Survey Type
Market Research
Audience
All Audience
Top Insight
- Respondents prefer traditional Chinese dishes during Chinese New Year celebrations more than any other types of cuisine.
- Respondents associate Chinese New Year celebrations with dumplings more than with other traditional foods.
- Preparation time for traditional dishes is the most common barrier when preparing for Chinese New Year celebrations.
1.
What types of cuisines do you enjoy most during Chinese New Year celebrations?
Insight
80X
More than average
respondents prefer enjoying traditional Chinese dishes during Chinese New Year.
80.57%
Traditional Chinese Dishes (E.g., Dumplings, Fish, Spring Rolls)
Traditional Chinese Dishes (E.g., Dumplings, Fish, Spring Rolls)
80.57%
2,887
Regional Specialties (E.g., Cantonese, Sichuan, Hakka)
25.87%
927
Modern Fusion Dishes With A Chinese New Year Twist
4.1%
147
2.
What traditional foods are must-haves for your Chinese New Year celebration?
Insight
5.2X
More than average
consumers associated Chinese New Year celebrations with dumplings more than with Nian Gao.
82.17%
Dumplings (Symbolizing Wealth)
Dumplings (Symbolizing Wealth)
82.17%
2,314
Nian Gao (Sweet Rice Cake For Prosperity)
15.7%
442
Longevity Noodles (Symbolizing Long Life)
7.53%
212
Whole Fish (For Abundance)
4.58%
129
3.
What type of dishes do you prefer for Chinese New Year?
Insight
11.4X
More than average
respondents prefer traditional Chinese New Year dishes than modern or innovative Chinese New Year dishes.
96.09%
Traditional
Traditional
96.09%
3,118
Modern or innovative
8.41%
273
4.
What challenges do you face when preparing for Chinese New Year celebrations?
Insight
63X
More than average
consumers identified preparation time for traditional dishes as the main barrier during Chinese New Year celebrations.
63.16%
Time To Prepare Traditional Dishes
Time To Prepare Traditional Dishes
63.16%
36
Finding Specific Ingredients
22.81%
13
Limited Options For Pre-made Or Packaged Festive Meals
14.04%
8
5.
What could retailers do to make your Chinese New Year preparations easier?
Insight
1.8X
More than average
respondents prefer creating ready-to-eat festive meal bundles than offering pre-packed traditional ingredient kits to make their Chinese New Year preparations easier.
97.63%
Host Chinese New Year-themed In-store Events Or Promotions
Host Chinese New Year-themed In-store Events Or Promotions
97.63%
1,072
Create Ready-to-eat Festive Meal Bundles
1.55%
17
Offer Pre-packed Traditional Ingredient Kits
0.82%
9
Provide Detailed Recipe Guides Or Online Cooking Tutorials
0.36%
4