From concept to product, faster than ever before
This is a deep dive into a fascinating new application to Vegetarian Christmas Centerpiece consumption. The concept goal is to create a new twist on traditional ways to consume vegetarian meals, particularly the Mushroom Wellington.
In the Plant Based Alternatives category, we saw a 36% YoY rise in mentions of Mushroom Wellington on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Mushroom Wellington dishes:
+32.7% YoY
Braised
+29.1% YoY
Roasted
+8.6% YoY
Cozy
Schedule a demoOnce you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about Mushroom Wellington, we used Survey Agency to survey over 7000 people.
We discovered:
80% of consumers prefer vegetarian options during Christmas due to health benefits.
3.1X more respondents associated Christmas with plant-based protein than with exotic mushrooms and truffles.
Respondents prefer their vegetarian Christmas marketing as in-store product promotions with tastings
Vegetarian Christmas Marketing and Flavor Preferences Survey
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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
A festive twist on tradition: our Braised Mushroom Wellington pairs savory elegance with vegetarian celebration.
To capture the audience, TasteGPT generated the following one-liner: “Experience the crispy, creamy, and umami-rich delight of our braised mushroom wellington.”
Schedule a demoThe Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Mushroom Wellington.
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Braised Mushroom Wellington was our first concept choice as it incorporated trending ingredients like Wild Mushrooms, which boasts a positive YoY change of 18.5 in social media discussion.
Recipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Mushroom Wellington, Blog Ideator generated Discover the Delight of Mushroom Wellington Braised Mushroom Wellington
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Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Mushroom Wellington concept shine, our generator crafted this packaging and claim:
“Experience the crispy, creamy, and umami-rich delight of our braised mushroom wellington.”
Schedule a demoIn just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise
