Vegetarian Christmas Marketing and Flavor Preferences Survey
Unlock the survey
Vegetarian Christmas Marketing and Flavor Preferences Survey
User responses 7,670
Survey Type Market Research
Audience All Audiences
Top Insight
- Respondents associate vegetarian options during Christmas with health benefits more than with other motivations.
- Respondents prefer vegetarian Christmas dishes with plant-based protein more than with other ingredients.
- Sweet and tangy are the most popular flavor profiles associated with holiday-themed vegetarian dishes.
1.
What motivates you most to explore vegetarian options for Christmas?
Insight
80%
More than average
respondents prefer vegetarian options during Christmas due to health benefits.
80.58%
Health Benefits
Health Benefits
80.58%
3,385
Accommodating Dietary Preferences Of Guests
21.42%
900
Curiosity About New Flavors And Cuisines
8.93%
375
Sustainability And Environmental Impact
7.88%
331
Ethical Considerations
1.33%
56
2.
Which ingredients do you associate most with a festive vegetarian Christmas?
Insight
3.1X
More than average
consumers associated Christmas with plant-based protein than with exotic mushrooms and truffles.
61.32%
Plant-based Proteins Like Tofu Or Seitan
Plant-based Proteins Like Tofu Or Seitan
61.32%
4,292
Nut-based Dishes And Sauces
42.73%
2,991
Exotic Mushrooms And Truffles
19.33%
1,353
Chestnuts, Cranberries, And Root Vegetables
18.85%
1,319
Seasonal Greens Like Kale Or Brussels Sprouts
8.16%
571
3.
Which flavor profiles appeal most for holiday-themed vegetarian dishes?
Insight
6X
More than average
respondents prefer holiday-themed vegetarian dishes with sweet and tangy flavors than those with savory and umami.
53.42%
Sweet And Tangy
Sweet And Tangy
53.42%
4,097
Fresh And Zesty
53.18%
4,079
Spiced And Aromatic
43.12%
3,307
Earthy And Hearty
8.87%
680
Savory With Umami Notes
8.77%
673
4.
How do you prefer brands to present vegetarian Christmas recipes and content?
Insight
34X
More than average
consumers prefer brands to present vegetarian Christmas recipes and content as part of in-store product promotions with tastings.
34.54%
As Part Of In-store Product Promotions With Tastings
As Part Of In-store Product Promotions With Tastings
34.54%
86
Through Downloadable E-books Or Pdfs
28.51%
71
Through Visually Appealing Social Media Posts
22.09%
55
In Quick, Step-by-step Video Tutorials
10.84%
27
Via Curated Recipe Collections On Websites
6.02%
15
5.
What type of messaging resonates most with you regarding vegetarian Christmas promotions?
Insight
2.5X
More than average
respondents associated vegetarian Christmas promotions with highlighting health and wellness benefits than with telling a story about traditions and festive inspiration.
47%
Highlighting Health And Wellness Benefits
Highlighting Health And Wellness Benefits
47%
3,454
Focusing On Convenience And Ease Of Preparation
37.8%
2,778
Showcasing Creativity And Indulgence In Vegetarian Meals
37.19%
2,733
Telling A Story About Traditions And Festive Inspiration
18.44%
1,355
Emphasizing Sustainability And Environmental Impact
4.5%
331