From concept to product, faster than ever before

With our end-to-end consumer data platform, we have created a seamless process to maximize your market impact while minimizing time to market

This is a deep dive into a fascinating new application to Loomi consumption. The concept goal is to create a new twist on traditional ways to consume meals with a Loomi taste, particularly the Loomi Infused Chicken Stew

Discover
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Analyze
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Research
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Strategize
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Engage
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Conceptualize
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Write / Craft
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Target
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Trend Spotlight
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In the Food Additives and Seasonings category, we saw a 10.7% YoY rise in mentions of Loomi on social media

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To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Opportunities
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The top claims around Loomi dishes:

+28.1% YoY

Gourmet

+23.4% YoY

Indulgent

+48.7%  YoY

Cozy

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.

Survey Agency
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To uncover what consumers love about Loomi, we used Survey Agency to survey over 6000 people.

We discovered:
42% of respondents are looking for a Fresh experience when using Black Lime.
4.3X more respondents find Dried Lime is more popular than Persian Lime.

Respondents are most excited to taste black lime in Middle Eastern dishes.

Black Lime Survey

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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Product Innovation
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The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
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Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Loomi.

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Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creation
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Loomi Infused Chicken Stew was our first concept choice as it incorporated trending ingredients like Lime Juice, which boasts a positive YoY change of 79.4% in social media discussion.

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Recipe Creator will generate recipes for you or your customers based on top industry trends.

Blog Ideator
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Next, to help build and discuss the growing interest in Mushroom Wellington, Blog Ideator generated Unlock the Power of Loomi Spice: A Journey to Health and Wellness

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Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Packaging Claims Generator
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To make your Mushroom Wellington concept shine, our generator crafted this packaging and claim:

“Add a rich, smoky depth to your savory dishes with Loomi Spice.”

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Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise

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