From concept to product, faster than ever before
This is a deep dive into a fascinating new application to Christmas cake consumption. The concept goal is to create a new twist on traditional ways to consume desserts, particularly the Santa Hat Cake.
In the Desserts and Sweetfoods category, we saw a 9.8%YoY rise in mentions of Santa Hat Cake on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Christmas cake dishes:
+3.2% YoY
Magical
+51.7% YoY
Cozy
+11.1% YoY
Traditional
Schedule a demoOnce you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about Christmas cake, we used Survey Agency to survey over 7000 people.
We discovered:
72% of consumers prefer Christmas cake with limited-edition or seasonal ingredient offerings.
3.2X more respondents associated Christmas cake with beautiful, intricate decorations or festive designs than with the story or tradition behind the cake.
Respondents prefer Christmas cake with indulgent options.
Christmas Cake Preferences Survey
Schedule a demoSurvey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
A festive pair to leverage is cookie and Christmas cake. Cookies bring a familiar and traditional twist to this concept.
To capture the audience, TasteGPT generated the following one-liner: “A sweet and festive treat for the holiday season.”
Schedule a demoThe Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Christmas cake.
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Santa Hat Cookie Cake was our first concept choice as it incorporated trending ingredients like strawberry, which boasts a positive YoY change of 4.4 in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Christmas cake, Blog Ideator generated Indulge in the Festive Delight of Santa Hat Christmas Cake
Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Christmas cake concept shine, our generator crafted this packaging and claim:
“A sweet and festive treat for the holiday season.“
Schedule a demoIn just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise
