Christmas Cake Preferences Survey

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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Christmas Cake Preferences Survey

User responses 7,602
desserts and sweet foods
Category Desserts And Sweet Foods
Survey Type Desserts And Sweet Foods
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer Christmas cake with indulgent options over other ingredients.
  • Respondents associated Christmas cake with international twists more than with other flavors.
  • Limited-edition or seasonal ingredient offerings are the most popular innovations associated with Christmas cake among respondents.
1.

What ingredients do you look for in a Christmas cake?

Insight
69%
More than average
respondents prefer Christmas cake with indulgent options.
69.11%
Indulgent Options
Indulgent Options
69.11%
5,254
Traditional Ingredients
50.7%
3,854
Unique, Modern Twists
11.69%
889
Health-focused Alternatives
9.94%
756
Sustainable Or Organic Ingredients
1.26%
96
2.

Which Christmas cake flavors excite you the most?

Insight
3.1X
More than average
consumers prefer Christmas cake with an international twist than chocolate-inspired variations.
54.99%
International Twists
International Twists
54.99%
2,110
Classic Spiced Flavors
39.28%
1,507
Chocolate-inspired Variations
17.2%
660
Fruity Combinations
4.61%
177
New And Surprising Flavor Pairings
1.88%
72
3.

How do you usually purchase or discover Christmas cakes?

Insight
3.8X
More than average
respondents associated Christmas cake with in-store browsing and samples than with recommendations from family and friends.
35.53%
In-store Browsing And Samples
In-store Browsing And Samples
35.53%
448
Social Media Ads Or Influencer Reviews
33.15%
418
Online Shopping Platforms
23.39%
295
Local Bakeries Or Artisan Markets
13.48%
170
Recommendations From Family And Friends
9.28%
117
4.

What would make a Christmas cake feel innovative or special to you?

Insight
72%
More than average
consumers prefer Christmas cake with limited-edition or seasonal ingredient offerings.
72.92%
Limited-edition Or Seasonal Ingredient Offerings
Limited-edition Or Seasonal Ingredient Offerings
72.92%
4,720
Personalization Options
41.91%
2,713
Surprise Elements
2.69%
174
Creative Packaging Or Gift-ready Designs
1.68%
109
Interactive Elements
1.41%
91
5.

What makes you most excited about choosing a Christmas cake?

Insight
3.2X
More than average
respondents associated Christmas cake with beautiful, intricate decorations or festive designs than with the story or tradition behind the cake.
69.34%
Beautiful, Intricate Decorations Or Festive Designs
Beautiful, Intricate Decorations Or Festive Designs
69.34%
4,606
The Ability To Share And Create Memories With Loved Ones
29.47%
1,958
A Story Or Tradition Behind The Cake (E.g., Family Recipes, Cultural Ties)
21.45%
1,425
Guilt-free Options With A Health-conscious Twist
6.28%
417
Unique And Bold Flavors Not Found In Traditional Cakes
2.85%
189