Christmas Cake Preferences Survey
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Christmas Cake Preferences Survey
User responses 7,602
Survey Type Desserts And Sweet Foods
Audience All Audiences
Top Insight
- Respondents prefer Christmas cake with indulgent options over other ingredients.
- Respondents associated Christmas cake with international twists more than with other flavors.
- Limited-edition or seasonal ingredient offerings are the most popular innovations associated with Christmas cake among respondents.
1.
What ingredients do you look for in a Christmas cake?
Insight
69%
More than average
respondents prefer Christmas cake with indulgent options.
69.11%
Indulgent Options
Indulgent Options
69.11%
5,254
Traditional Ingredients
50.7%
3,854
Unique, Modern Twists
11.69%
889
Health-focused Alternatives
9.94%
756
Sustainable Or Organic Ingredients
1.26%
96
2.
Which Christmas cake flavors excite you the most?
Insight
3.1X
More than average
consumers prefer Christmas cake with an international twist than chocolate-inspired variations.
54.99%
International Twists
International Twists
54.99%
2,110
Classic Spiced Flavors
39.28%
1,507
Chocolate-inspired Variations
17.2%
660
Fruity Combinations
4.61%
177
New And Surprising Flavor Pairings
1.88%
72
3.
How do you usually purchase or discover Christmas cakes?
Insight
3.8X
More than average
respondents associated Christmas cake with in-store browsing and samples than with recommendations from family and friends.
35.53%
In-store Browsing And Samples
In-store Browsing And Samples
35.53%
448
Social Media Ads Or Influencer Reviews
33.15%
418
Online Shopping Platforms
23.39%
295
Local Bakeries Or Artisan Markets
13.48%
170
Recommendations From Family And Friends
9.28%
117
4.
What would make a Christmas cake feel innovative or special to you?
Insight
72%
More than average
consumers prefer Christmas cake with limited-edition or seasonal ingredient offerings.
72.92%
Limited-edition Or Seasonal Ingredient Offerings
Limited-edition Or Seasonal Ingredient Offerings
72.92%
4,720
Personalization Options
41.91%
2,713
Surprise Elements
2.69%
174
Creative Packaging Or Gift-ready Designs
1.68%
109
Interactive Elements
1.41%
91
5.
What makes you most excited about choosing a Christmas cake?
Insight
3.2X
More than average
respondents associated Christmas cake with beautiful, intricate decorations or festive designs than with the story or tradition behind the cake.
69.34%
Beautiful, Intricate Decorations Or Festive Designs
Beautiful, Intricate Decorations Or Festive Designs
69.34%
4,606
The Ability To Share And Create Memories With Loved Ones
29.47%
1,958
A Story Or Tradition Behind The Cake (E.g., Family Recipes, Cultural Ties)
21.45%
1,425
Guilt-free Options With A Health-conscious Twist
6.28%
417
Unique And Bold Flavors Not Found In Traditional Cakes
2.85%
189