From concept to product, faster than ever before
This is a deep dive into a fascinating new application to alcoholic beverages consumption. The concept goal is to create a new twist on traditional ways to consume cocktails, particularly Christmas cocktails.
In the Alcoholic Beverages category, we saw a 36.1% YoY rise in mentions of Cranberry and Pomegranate Bourbon drinks on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Cranberry, Pomegranate & Bourbon Christmas drinks:
+26.6% YoY
Indulgent
+75.8% YoY
Memory Creation
+40.3% YoY
Togetherness
Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about Christmas Cocktails, we used Survey Agency to survey over 35,000 people.
We discovered:
38% of consumers associated Christmas cocktails with tart and fruity flavors
8.4X more respondents chose holiday cocktails for their festive appearance than for oivel ingredients
Consumers prefer enjoying Christmas cocktails at home with family and friends.
Schedule a demoSurvey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
“A must-have for holiday gatherings, this cocktail offers a luxurious and rich flavor profile.”
The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Cranberry & Pomegranate Bourbon Cocktails
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Cranberry Pomegranate Bourbon Delight was our first concept choice as it incorporated trending ingredients like Cranberry, which boasts a positive YoY change of 30% in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Spicy Oyster Shots, Blog Ideator generated Celebrate the Holidays with Our Cranberry Pomegranate Bourbon Christmas Cocktail
Schedule a demoEngaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Cranberry and Pomegranate Bourbon Christmas Cocktail shine, our generator crafted this packaging and claim:
“A must-have for holiday gatherings, this cocktail offers a luxurious and rich flavor profile.”
Schedule a demo
Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise