Upcoming webinar
How CPG Teams Can Prepare for 2026 Retail Sell-In in 2026
- Win with retailers in the face of tough de-list meetings (hint: it’s about telling the right story for the category)
- Turn trend signals into the right strategies that will win with retailers and consumers
- Get a clear action plan for all your sell-in conversations
Speakers:
Miriam Aniel Oved
Integrated Marketing
Tastewise
Michael Bortinger
Director of Marketing, Tastewise
Former CPG brand leader (ex. GM; Impossible)
February 17, 2026 – 45 min.
11am ET, 5pm CET
Register for the webinar
Speakers:
Miriam Aniel Oved
Integrated Marketing
Tastewise
Michael Bortinger
Director of Marketing, Tastewise
Former CPG brand leader (ex. GM; Impossible)
What can you expect?
- The four pillars of shelf differentiation: Practical guidance on value signals, relevance, visibility, and trust.
- A walkthrough of our retail pricing playbook: How to approach premiumization, portion cues, bundles, LTOs, and more.
- How to stitch velocity and distribution with conversations, claims, cuisines, and prep methods to decide what to double-face, renovate, or sunset.
- The SKU defense data checklist: Exactly what to show retail buyers.
Our Speakers
Reserve your seat and register now for the upcoming webinar
Private label is on the rise, consumers are changing, and there are a million trends a minute. Join us as we break down how to win shelves in 2026, and protect your business bottom line.
