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How CPG Teams Can Prepare for 2026 Retail Sell-In in 2026
- Miriam Aniel Oved, Tastewise
- Michael Bortinger, Tastewise
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What you’ll learn
- Win with retailers in the face of tough de-list meetings (hint: it's about telling the right story for the category)
- Turn trend signals into the right strategies that will win with retailers and consumers
- Get a clear action plan for all your sell-in conversations
What to expect
- The four pillars of shelf differentiation: Practical guidance on value signals, relevance, visibility, and trust.
- A walkthrough of our retail pricing playbook: How to approach premiumization, portion cues, bundles, LTOs, and more.
- How to stitch velocity and distribution with conversations, claims, cuisines, and prep methods to decide what to double-face, renovate, or sunset.
- The SKU defense data checklist: Exactly what to show retail buyers.
Speakers
- Miriam Aniel Oved Integrated Marketing Tastewise
- Michael Bortinger Director of Marketing Tastewise
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Private label is on the rise, consumers are changing, and there are a million trends a minute. Join us as we break down how to win shelves in 2026, and protect your business bottom line.
