What Matters Most on Your Plate?

Unlock the survey

Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

What Matters Most on Your Plate?

User responses 3,412,617
savory dishes
Category Savory Dishes
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer taste and enjoyment on their food and drink choices over other options.
  • Finding all the items on their list quickly and easily is the factor that makes the experience more enjoyable while grocery shopping for consumers.
  • Delicious and well-prepared food is the most important factor when dining out.
1.

When it comes to your food and drink choices, what matters most to you?

Insight
65%
More than average
consumers prefer taste and enjoyment on their food and drink choices.
65.95%
Taste And Enjoyment
Taste And Enjoyment
65.95%
2,250,726
Convenience And Affordability
46.54%
1,588,223
Health And Nutrition
35.62%
1,215,519
Variety And Trying New Things
12.23%
417,310
2.

What would make your experience more enjoyable while grocery shopping?

Insight
15.1X
More than average
respondents paired grocery shopping with quick and easy experiences than getting the best deals and discounts on their favorite items.
65.81%
Finding All The Items On Your List Quickly And Easily.
Finding All The Items On Your List Quickly And Easily.
%
Having Access To Healthy And Sustainable Choices.
%
Getting The Best Deals And Discounts On Your Favorite Items.
%
Discovering New And Exciting Food And Beverage Options.
%
3.

When dining out, what's most important to you?

Insight
35.6X
More than average
consumers prefer delicious and well-prepared food than they prefer a friendly and attentive wait staff.
99.45%
Delicious And Well-prepared Food
Delicious And Well-prepared Food.
99.45%
261,856
A Friendly And Attentive Wait Staff.
2.79%
7,340
A Unique And Interesting Atmosphere.
2.35%
6,197
Fast And Efficient Service.
0.8%
2,098
4.

In which of the followings meals are you willing to try new cuisines or food trends?

Insight
43%
More than average
respondents prefer to try new cuisines or food trends at dinner.
43.01%
Dinner
Dinner
43.01%
1,528
Snack
35.74%
1,270
Breakfast
30.31%
1,077
Lunch
28.74%
1,021
Brunch
14.19%
504
5.

Which of the following growing ethical claims are the most important to you?

Insight
7.4X
More than average
consumers chose local produce than wild caught.
53.73%
Local Produce
Local Produce
53.73%
108,530
Sustainability
20.35%
41,113
Food Waste
19.77%
39,942
Grass Fed
13.29%
26,838
Home Grown
10.95%
22,111
Wild caught
7.19%
14,530