What Drives Your Choices at Walmart?
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What Drives Your Choices at Walmart?
User responses
11,297
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents choose food or beverage products at Walmart for convenience more than for any other reasons.
- Respondents prefer items that fit specific dietary needs more than other product qualities.
- Curbside pickup or delivery for convenience are the most popular experiences associated with Walmart’s digital shopping experience.
1.
What matters most to you when choosing food or beverage products at Walmart?
Insight
56%
More than average
respondents prefer choosing food or beverage products at Walmart for convenience.
56.38%
Convenience
Convenience
56.38%
6,369
Health-focused Options (E.g., Organic, Plant-based, Low-sugar)
44.9%
5,072
Low Price And Affordability
20.46%
2,311
High-quality Ingredients Or Premium Products
8.37%
946
Sustainability
2.26%
255
2.
How do you decide which new products to try at Walmart?
Insight
4.5X
More than average
consumers prefer trying new products from Walmart due to ads or promotions than for recommendations from family and friends.
69.71%
Ads Or Promotions On Walmart’s Website/apps
Ads Or Promotions On Walmart’s Website/apps
69.71%
6,369
Eye-catching Packaging Or In-store Displays
16.65%
5,072
Recommendations From Family Or Friends
15.33%
2,311
Product Sampling Or Coupons In-store
4.5%
946
Online Reviews Or Social Media Buzz
2.26%
255
3.
What would make you purchase a product more frequently at Walmart?
Insight
5.9X
More than average
respondents associated Walmart with seasonal or limited-time flavors/products than with easier access through online orders or pickup/delivery options.
81.76%
Seasonal Or Limited-time Flavors/products
Seasonal Or Limited-time Flavors/products
81.76%
8,277
Easier Access Through Online Orders Or Pickup/delivery Options
13.67%
1,384
Discounts, Deals, Or Loyalty Rewards
12.55%
1,271
Improved Availability (Always In Stock When Needed)
1.07%
108
Clearer Information About Product Benefits (E.g., Health Claims, Sourcing)
0.83%
84
4.
Which of these product qualities are most appealing to you?
Insight
63%
More than average
respondents prefer items that meet specific dietary needs.
63.57%
Items That Fit Specific Dietary Needs (E.g., Gluten-free, Keto, Vegan)
Items That Fit Specific Dietary Needs (E.g., Gluten-free, Keto, Vegan)
63.57%
2,689
Clean-label Products (Free Of Artificial Ingredients)
21.3%
901
Global Or Unique Flavor Profiles
13.31%
563
Locally Made Or Sourced Ingredients
11.35%
480
Family-friendly Or Kid-approved Options
3.48%
147
5.
How does Walmart’s digital shopping experience influence your purchases?
Insight
2.6X
More than average
consumers associated Walmart's digital shopping with curbside pickup or delivery for convenience than with comparing prices or reviews online before shopping in-store.
69.04%
I Prefer Curbside Pickup Or Delivery For Convenience
I Prefer Curbside Pickup Or Delivery For Convenience
69.04%
165
I Compare Prices Or Reviews Online Before Shopping In-store
25.94%
62
I Discover New Products Through Walmart’s Website Or App
8.37%
20