What Defines Modern Foodservice to Today’s Consumer?
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What Defines Modern Foodservice to Today’s Consumer?
User responses 961,243
Survey Type Market Research
Audience All Audiences
Top Insight
- Respondents prefer to get their meals at cafés and casual dine-ins.
- Respondents associate food quality more with popular chains via delivery than with other dining experiences.
- Plant-based is the most popular type of menu language that catches respondents’ eyes.
1.
Where do you most often get your meals?
Insight
64%
More than average
respondents prefer to get their meals at cafés and casual dine-ins.
64.59%
Cafés And Casual Dine-ins
Cafés And Casual Dine-ins
64.59%
174,675
Meal Kits Or Home Cooking
33.26%
89,933
Delivery Apps Like Uber Eats, Doordash
7.82%
21,145
Quick-service/fast Casual Restaurants
2.36%
6,381
Ghost Kitchens Or Virtual Brands
0.54%
1,449
2.
Which type of dining experience do you trust most for food quality?
Insight
4.9X
More than average
consumers prefer ordering from popular chains via delivery than dining at traditional restaurants.
20.55%
Popular Chains Via Delivery
Popular Chains Via Delivery
20.55%
197,527
Virtual Brands With Strong Digital Presence
19.98%
192,029
Traditional Dine-in Restaurants
4.17%
40,044
Small Local Spots On Delivery Platforms
0.99%
9,484
3.
What influences your choice of where to order from?
Insight
3.7X
More than average
respondents chose to order for menu variety than for flavor combinations they crave.
50.45%
Menu Variety
Menu Variety
50.45%
132,079
Speed And Convenience
40.38%
105,724
Social Media Recommendations
34.86%
91,269
Flavor Combinations I Crave
13.4%
35,077
Sustainability Or Ethical Sourcing
5.57%
14,580
4.
Which format feels most innovative to you right now?
Insight
67%
More than average
consumers prefer modular or build-your-own meal formats.
67.83%
Modular Or Build-your-own Meals
Modular Or Build-your-own Meals
67.83%
35,333
Sustainable Packaging
29.65%
15,443
Delivery-first Menus
0.66%
344
Ghost Kitchens
0.51%
265
Ai-personalized Menu Experiences
0.12%
60
5.
What kind of menu language catches your eye?
Insight
1.7X
More than average
respondents chose "plant-based" than "limited time only"
67.56%
“Plant-based”
“Plant-based”
67.56%
13,747
“Locally Sourced”
42.08%
8,563
“Limited Time Only”
38.57%
7,848
“Bold Flavor Pairings”
8.75%
1,781
“Family Bundle”
1.83%
372