How Foodservice Data Can Boost Your Business

foodservice data
June 18, 20242 min
Lauren Daniels photo
Lauren Daniels Tastewise

Foodservice data sounds like a complicated concept, but it’s actually quite simple. In short, foodservice data is information about the consumption and purchasing habits of customers in the foodservice industry which can dramatically help your business in many different ways.

This guide explains what foodservice data is and how it can be used to boost your business. From understanding customer preferences to making strategic decisions, foodservice data is an essential tool for any successful foodservice operation.

Understanding Foodservice Data

Foodservice data includes a wide range of information, such as sales figures, menu items ordered, time of day and day of the week when customers dine, and even customer demographics. This data can be collected through various methods, including point-of-sale systems, surveys, and loyalty programs.

Foodservice insights can be obtained from this data, such as which menu items are the most popular, what time of day customers tend to dine, and whether there are any patterns in customer preferences based on demographics. This type of information is invaluable for understanding your customer base and making informed decisions about your business.

Using Foodservice Data to Make Strategic Decisions

One of the biggest advantages of foodservice data is its ability to help you make strategic decisions for your business. For example, with sales figures and customer ordering habits, you can determine which menu items are the most profitable and focus on promoting those items. With knowledge about when customers tend to dine, you can adjust your staffing and inventory levels accordingly.

Moreover, foodservice data can also help you identify any gaps in your menu or service that may be hindering customer satisfaction. By analyzing customer feedback and preferences, you can make changes to your menu offerings or service process that will better cater to the needs of your customers.

The Role of Data Analytics in the Foodservice Industry

Data analytics involves collecting, analyzing, and interpreting data to uncover actionable insights and make better-informed decisions. In the context of the foodservice industry, data analytics can help food businesses make data-driven decisions in the following areas:

Consumer behavior insights

Understanding customer buying behavior and consumer trends is essential for any food business. With data analytics, you can gain insights into customer preferences and behaviors such as ordering patterns, popular menu items, and peak dining hours. This information can help you make informed decisions about menu offerings, staffing levels, and marketing strategies.

Inventory management

Food waste is a significant issue in the foodservice industry. By analyzing inventory data, you can identify which items are frequently wasted or underutilized and adjust your ordering accordingly to reduce waste and save costs.

Cost control

Foodservice data can also help you track and analyze your expenses, including food costs, labor costs, and overhead expenses. This information can help you make better pricing decisions and identify areas where cost-saving measures can be implemented.

Marketing strategies

Data analytics can also aid in developing effective food marketing strategies. By analyzing customer data, you can target specific demographics with tailored promotions and advertisements. You can also track the success of your marketing efforts and make adjustments accordingly.

Operational efficiency

Using data to monitor and optimize operations, such as inventory management, kitchen processes, and staffing, can improve overall efficiency.

Menu engineering

Businesses can optimize their menus by thoroughly analyzing sales data and customer feedback. By understanding which items are most popular and profitable, they can make informed decisions to adjust their offerings. This approach not only helps to maximize profits but also enhances overall customer satisfaction by ensuring their preferences are met.

Harnessing data for business growth

Foodservice businesses need to understand available data types and implement the right tools to collect, analyze, and interpret that data. This includes using advanced analytics software. By doing so, they can gain insights into customer preferences, operational efficiency, and market trends, leading to better decisions and improved business performance.

Collect data from multiple sources

Businesses should gather data from various sources, including point-of-sale (POS) systems, online reviews, social media, and customer surveys, to gain a comprehensive understanding of their customers and the market landscape.

Track sales data and performance metrics

Using foodservice data to track sales data and performance metrics can help businesses identify areas for improvement and make data-driven decisions to boost profits. This includes monitoring popular menu items, identifying peak sales times, tracking average ticket prices, and analyzing customer feedback.

Monitor industry trends

Monitoring the latest foodservice trends helps businesses anticipate consumer demands and adapt their offerings. Staying informed about popular ingredients, techniques, and dietary preferences allows companies to meet customer needs and stay competitive. Regularly updating menus and incorporating trends attracts a broader audience and shows a commitment to quality and innovation.

Ongoing data analysis

Insights from data analysis should guide business strategies, helping foodservice establishments stay competitive. By examining customer preferences, sales trends, and efficiency, businesses can make informed decisions to enhance service quality, streamline operations, and boost profitability. This data-driven approach ensures establishments meet and exceed customer expectations in a changing industry.

Tastewise Foodservice Data Insights

Tastewise is a data platform designed specifically for the food and beverage industry that provides AI-driven insights to help businesses innovate faster, market more effectively, and grow sales. By leveraging food intelligence data, Tastewise can support businesses in the following ways:

Tailored insights

Tastewise collects and analyzes vast amounts of real-time data on consumer preferences, emerging trends, and market insights. This data enables foodservice businesses to make informed decisions regarding product development, menu offerings, and marketing strategies.

Competitive benchmarking

The platform provides actionable recommendations, allowing businesses to measure their performance against competitors and identify areas for growth.

Menu optimization

Tastewise leverages data-driven insights to decode the latest menu trends, enabling businesses to revamp their offerings based on customer preferences, food trends, and other valuable insights. This approach enhances profitability and boosts customer satisfaction.

Personalized marketing

With a deep understanding of customer preferences, Tastewise enables businesses to target and engage customers with personalized marketing strategies. This level of personalization can significantly improve customer loyalty and retention rates.


In the fast-paced and competitive foodservice industry, staying ahead of emerging trends and understanding customer preferences is vital for success. Tastewise’s data insights empower businesses to make informed decisions that drive customer satisfaction, increase profitability, and foster sustained growth. By leveraging Tastewise’s food intelligence platform, foodservice establishments can remain relevant in an ever-evolving market and consistently exceed customer expectations.

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