What Consumers Crave in Cheese
What Consumers Crave in Cheese
User responses
603,856
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Cottage cheese stands out as the most popular cheese variety
- Texture is the most important consumer need for cheese consumers
- Salad is the most popular cheesy dish for Baby Boomers
- Sandwich is the most popular cheesy dish for Gen Z
1.
What % of consumers are familiar with the these varieties?
Insight
2.4X
More than average
respondents are familiar with parmesan than with blue cheese
32.14%
Parmesan
Cheddar
29.63%
178,922
Mozzarella
29.79%
179,910
Parmesan
32.14%
194,057
Swiss
3.99%
24,067
Provolone
6.48%
39,139
Pepper Jack
4.49%
27,111
Blue Cheese
13.52%
81,625
Gouda
7.69%
46,433
Brie
10.63%
64,166
Camembert
1.87%
11,267
Cream Cheese
30.22%
182,460
Cottage Cheese
5.43%
32,803
Goat Cheese
15.54%
93,862
Asadero Cheese
0.07%
408
2.
What is important to you when consuming cheese?
Insight
35%
More than average
respondents find texture important when eating cheese
56.12%
Provenance (e.g. French, German, Swiss)
Texture
35.93%
36,054
Provenance (e.g. French, German, Swiss)
35.59%
35,717
Uniqueness
56.12%
56,313
3.
Which of the following statements about cheese are true for you?
Insight
13%
More than average
respondents make their own cheese blends for meals
41.84%
I eat cheese as an alternative to meat in some meals (e.g. cheese pizza, cheese enchiladas)
I keep multiple varieties of cheese on hand at all times
41.21%
38,964
I stick to the same cheese brands/products
10.56%
9,982
Cheese is a good option for eating on the go
12.58%
11,891
I eat cheese as an alternative to meat in some meals (e.g. cheese pizza, cheese enchiladas)
41.84%
39,559
I make my blends of cheese varieties for meals/recipes (e.g. cheddar and asadero, mozzarella and provolone)
13.14%
12,427
4.
What are the most popular cheese consumption occasions?
Insight
26X
More than average
respondents prefer to consume cheese at lunch more than when snacking
51.62%
Dinner
Breakfast
35.62%
173,630
Lunch
35.66%
173,855
Dinner
51.62%
251,655
Snack
28.31%
138,010
Dessert
22.3%
108,711
5.
What are the most popular dishes for cheese consumption? (all audiences)
Insight
46.8%
More than average
respondents prefer to consume cheese with salads than with burgers
45.15%
Sandwich
Pizza
33.75%
189,959
Sandwich
45.15%
254,121
Salad
41.6%
234,158
Burger
28.34%
Sausage
26.92%
6.
What are the most popular dishes for cheese consumption? (Gen X)
Insight
74%
More than average
respondents prefer sandwiches than burgers for cheese consumption
42.97%
Sandwich
Pizza
27.77%
21,892
Sandwich
42.97%
33,880
Salad
40.66%
32,058
Burger
24.67%
32,058
Sausage
27.81%
21,923
7.
What are the most popular dishes for cheese consumption? (Gen Z)
Insight
1.8X
More than average
respondents prefer sandwiches than sausages for cheese consumption
51.08%
Sandwich
Pizza
31.79%
1,684
Sandwich
51.08%
2,706
Salad
31.9%
1,690
Burger
21.84%
1,157
Sausage
18.23%
966
8.
What are the most popular dishes for cheese consumption? (Millenials)
Insight
26%
More than average
respondents prefer pizza than burgers for cheese consumption
43.23%
Sandwich
Pizza
33.39%
71,979
Sandwich
43.23%
93,198
Salad
39.42%
84,985
Burger
26.48%
57,087
Sausage
26.37%
56,847
9.
What are the most popular dishes for cheese consumption? (Baby Boomers)
Insight
69%
More than average
respondents prefer salad than pizza for cheese consumption
43.59%
Salad
Pizza
25.65%
7,179
Sandwich
42.01%
11,757
Salad
43.59%
12,197
Burger
21.42%
5,993
Sausage
25.46%
7,125
10.
What are the current upcoming trending cheeses?
Insight
26%
More than average
respondents find sharp provolone as the current trending cheese
37.3%
Oaxaca Cheese
Oaxaca Cheese
37.3%
4,531
Garlic Herb Cheese
24.21%
2,941
Chihuahua Cheese
17.6%
2,138
Sharp Provolone
11.78%
1,431
Asadero
14.83%
1,802
11.
What are the trending ingredients and flavors with cheeses?
Insight
3.5X
More than average
Garlic it's paired with cheese than Cinnamon
57.9%
Garlic
Garlic
57.9%
198,984
Jalapeno
26.76%
91,978
Chilli pepper
31.67%
108,822
Honey
32.91%
113,102
Cinnamon
16.5%
56,704