The Dining Decisions Survey: What Matters Most to You?
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The Dining Decisions Survey: What Matters Most to You?
User responses
307,908
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Respondents prefer fresh ingredients over ingredients with other qualities.
- Respondents associate dining out with indulgent foods more than with other food styles.
- The overall dining experience is the most popular factor that makes restaurant food feel ‘worth the price’ among respondents.
1.
What qualities matter most when it comes to ingredients in your food?
Insight
63%
More than average
respondents chose ingredients for their freshness.
63.82%
Freshness – I Want Food That Tastes Like It Just Came From The Farm
Freshness – I Want Food That Tastes Like It Just Came From The Farm
63.82%
146,433
Organic And Natural – I Prefer Foods Without Artificial Ingredients Or Chemicals
38.35%
87,993
Organic And Natural – I Prefer Foods Without Artificial Ingredients Or Chemicals
32.74%
75,127
Locally Sourced – I Like Supporting Small Farms And Regional Food Producers
20.22%
46,403
Sustainably Sourced – I Care About Ethical And Environmentally Friendly Practices
8.72%
20,010
2.
When you dine out, which of these food styles do you prefer most?
Insight
2.1X
More than average
consumers prefer indulgent foods when dining out than plant-based foods.
49.54%
Indulgent – Rich, Over-the-top, Or Instagram-worthy Foods (E.g., Loaded Fries, Milkshakes)
Indulgent – Rich, Over-the-top, Or Instagram-worthy Foods (E.g., Loaded Fries, Milkshakes)
49.54%
152,534
Comfort Food – Classic, Familiar Dishes Like Burgers, Pasta, And Bbq
30.6%
94,206
Health-conscious – Fresh, Light, And Nutrient-rich Meals Like Salads, Bowls, And Lean Proteins
25.86%
79,626
Plant-based – Vegan, Vegetarian, Or Protein-packed Meat Alternatives
23.49%
72,335
Trendy And Innovative – Creative, Globally Inspired, Or Chef-driven Dishes
9.95%
30,640
3.
What would make you more likely to pay a higher price for a meal?
Insight
3.5X
More than average
respondents associated higher-priced meals with premium and high-quality ingredients than with locally or sustainably sourced ingredients.
81.3%
Premium, High-quality Ingredients (E.g., Wagyu Beef, Truffle, Organic Produce)
Premium, High-quality Ingredients (E.g., Wagyu Beef, Truffle, Organic Produce)
81.3%
13,741
Locally Or Sustainably Sourced Ingredients
23.01%
3,889
A Well-known Chef Or Highly Rated Restaurant Reputation
1.98%
335
An Exclusive Or Limited-time Menu Item
1.92%
324
Large Portion Sizes Or The Ability To Share The Dish
1.28%
217
4.
What factors influence your decision to dine at a restaurant that shares its ingredient sources?
Insight
80%
More than average
consumers prefer restaurants that share the sources of their ingredients, especially if they use local produce.
80.76%
Local produce
Local produce
80.76%
7,034
Sustainability
28.14%
2,451
Ethical
7.04%
613
Food waste
3.78%
329
Grass fed
3.08%
268
Foraged
2.17%
189
5.
What factors make restaurant food feel "worth the price" to you?
Insight
4.8X
More than average
respondents associated 'worth the price' restaurants with the overall dining experience than with the uniqueness of the meal.
62.4%
The Overall Dining Experience – Atmosphere, Service, And Presentation Matter
The Overall Dining Experience – Atmosphere, Service, And Presentation Matter
62.4%
8,658
The Quality Of Ingredients – I Want The Best-tasting Food Possible
30.81%
4,275
Health And Sustainability – I’m Willing To Pay More For Ethical Or Nutritious Choices
20.59%
2,857
The Uniqueness Of The Meal – I Want Something I Can’t Easily Make At Home
12.87%
1,786
The Portion Size – I Want To Feel Full Or Have Leftovers
4.94%
685