Savoring Soup: Exploring Gen Z’s Preferences and Consumption Habits

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Savoring Soup: Exploring Gen Z's Preferences and Consumption Habits

User responses 5,711
soups and stews (1)
Category Soups And Stews
Survey Type Market Research
USA
Market USA
Audience All Audience

Top Insight

  • Flavor is the primary driver that motivates respondents to consume soups
  • The most popular soup as new offering is Ramen
  • Sweet and spicy are the preferred flavor profiles for respondents
1.

What motivates you to eat soup?

Insight
43%
More than average
respondents feels motivates to eat Soup because of the flavor
43.27%
Flavor
Flavor
43.27%
666
Convenience
27.68%
426
Comforting
26.19%
403
Fitness
19.43%
299
Energy
9.23%
142
Weight management
5.2%
80
Gut health
5%
77
2.

At what meal/time of day do you usually consume soup?

Insight
1.6X
More than average
respondents eat soup at dinner than at lunch
68.6%
Dinner / Evening
Dinner / Evening
68.6%
1,374
Lunch / Afternoon
42.09%
843
Appetizers
13.43%
269
Late night
4.79%
96
3.

Which type of soup would you like to see as a new offering?

Insight
5.3 X
More than average
consumers would prefer to see Ramen as a new soup offering than Potato Soup
77.18%
Ramen
Ramen
77.18%
4,408
Birria
15.36%
877
Miso soup
8.46%
483
Clam chowder
6.86%
392
Potato soup
2.85%
163
Tortilla soup
1.45%
83
4.

Which flavor profiles do you find most appealing for soup?

Insight
49%
More than average
respondents prefer a spicy flavor
61.05%
Sweet
Sweet
61.05%
1,210
Spicy
49.85%
988
Sour
12.61%
250
Rich
12.21%
242
Savory
7.77%
154
Bold
1.01%
20
5.

Which of the following ingredients would you like to see in an Asian-style soup?

Insight
84%
More than average
respondents prefer soups that include kimchi over coconut cream
49.51%
Kimchi
Kimchi
49.51%
153
Coconut cream
26.86%
83
Spinach
15.21%
47
Bok choi
12.62%
39
Sriracha
10.36%
32
6.

What qualities would you associate with a ready-to-eat soup product?

Insight
2.4X
More than average
respondents look for a homemade experience over a rich flavor
54.89%
Homemade
Homemade
54.89%
191
Indulgent
29.89%
104
Rich
23.28%
81
High protein
10.63%
37