Pasta Market Research
In a few simple steps, you can create a survey that will reach a wide user base
Example: Pasta Market Research
User responses
1,592,592
Survey Type
Product Usage
Audience
All audiences
Top Insight
- Experience it’s the most important factor when choosing pasta products
- Baking it’s the most used preparation method when preparing pasta dishes at home
- Cheese it’s the most commonly used pasta topping
1.
When choosing pasta products, what factors are most important to you?
Insight
Experience it's 4.3 times more important than functional health for respondentsX
More than average
18.08%
Experience
Diet
4.99%
79,527
Nutrition
2.27%
36,091
Experience
18.08%
288,008
Functional Health
4.2%
66,953
Ethics
2.16%
34,400
Taste
7.16%
114,074
Color
7.14%
113,757
Social Setting
8.37%
133,278
Occasion
9.67%
153,944
Preparation method
13.31%
211,937
Texture
4.58%
73,016
Meal
13.09%
208,510
Packaging
2.01%
32,088
Service Option
2.95%
47,009
2.
When do you typically consume pasta dishes?
Insight
Respondents consume pasta dishes on weekends 26% more than on weekdaysX
More than average
37.88%
During holidays or Special Occasions
Weekdays (Monday to Friday)
24.56%
47,215
Weekends (Saturday or Sunday)
30.98%
59,555
Both weekdays and weekends
6.58%
12,649
During holidays or Special Occasions
37.88%
72,834
3.
What cooking methods do you use most often when preparing pasta dishes at home?
Insight
People bake pasta 2.3 times more than they sautee pastaX
More than average
65.68%
Baking
Boiling
27.21%
18,576
Baking
65.68%
44,834
Sautéing
28.51%
19,462
Stir-frying
9.51%
6,490
Microwaving
4.4%
3,005
4.
Do you have a preferred type of pasta that you consistently purchase?
Insight
People purchase spaghetti 2.3 times more than ravioliX
More than average
45.65%
Spaghetti
Penne
8.14%
19,696
Spaghetti
45.65%
110,430
Ravioli
19.27%
46,603
Gnocchi
16.86%
40,780
Macaroni
10.08%
24,379
5.
What types of sauces or toppings do you most commonly pair with pasta?
Insight
Respondents pair cheese with pasta 6.1 times more than vegetables and herbsX
More than average
46.37%
Cheese
Tomato-based sauces
35.27%
57,639
Cream-based sauces
15.59%
25,482
Pesto
20.9%
34,159
Olive oil and herbs
18.22%
29,771
Meat or protein-based sauces
4.68%
7,645
Vegetables and herbs
7.59%
12,401
Cheese
46.37%
75,785