Late night snacking
With nighttime snacking on the rise, a world of opportunity opens as consumers seek new ways to satisfy late-night cravings.
Late night snacking
User responses
13825
Survey Type
Market Research
Audience
All audience
Top Insight
- Most respondents prefer late-night snacks to be sweet
- The majority of respondents are looking to improve their sleep with late-night snacks
- Yogurt it’s the preferred protein-rich food for late-night snacks
1.
What type of flavors do you like to taste in your late night snacks?
Insight
4.5X
More than average
more respondents enjoy sweet flavors on late night snacks than salty
80.75%
Sweet
Sweet
81%
8954
Salty
7%
714
Spicy
18%
1942
Sour
4%
811
2.
Which functional health benefits would you like to get from late night snacks?
Insight
1.1X
More than average
more respondents look for sleep improvement from their late night snacks.
35.95%
Sleep Improvement
Sleep Improvement
36%
568
Metabolism
35%
556
Stress Relief
29%
456