Indulgence + affordability

Indulgence meets savings in a culinary twist you may not have seen coming—offal is taking taste buds and budgets by storm.

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Indulgence + affordability

User responses 1523744
Ellipse 708
Category Baking Ingredients
Survey Type Market Research
country-flag
Market US
Audience All audience

Top Insight

  • Indulgence is the top experience motivation when consuming foods
  • Offal is the most popular affordable meat cut
  • Most respondents think Offal is a healthy and nutrient-packed option
1.

Which of the following experiences do you find most important when consuming food and beverage?

Insight
1.4X
More than average
more respondents preferred indulgence to convenience in their late night snacks.
45.69%
Indulgent
Affordable
11%
159932
Convenient
29%
425956
Creative
11%
218509
2.

Out of the following affordable meat cuts, which one do you prefer?

Insight
3.2X
More than average
more respondents prefer offal over other affordable meat cuts
64.14%
Offal
Stew meat
6%
2206
Heart
10%
3855
Feet
17%
7401