India: Savory Snack Product Innovation
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India: Savory Snack Product Innovation
User responses
31,286
Survey Type
Product Innovation
Audience
All audiences
Top Insight
- Most respondents typically consume savory snacks on weekends
- Popcorn it’s the most popular savory snack category
- Spicy it’s the main flavor respondents would like to see in new savory snacks
1.
When do you typically consume savory snacks?
Insight
Respondents consume savory snacks 67% more on weekends than weekdaysX
More than average
57.08%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
34.1%
2,257
Weekends (Saturday or Sunday)
57.08%
3,778
Both weekdays and weekends
8.82%
584
2.
Which of the following savory snack categories do you enjoy the most? (Select all that apply)
Insight
Respondents enjoy popcorn 1.6 times more than chipsX
More than average
41.27%
Popcorn
Chips
24.53%
7,673
Popcorn
41.27%
12,913
Pretzels
8.01%
2,507
Crackers
41.13%
12,867
3.
How likely will you try a new product with one of the following flavors/ingredients?
Insight
Respondents are 6 times more likely to try a new product with garlic than with basilX
More than average
70.71%
Garlic
Cheddar
14.39%
659
Garlic
70.71%
3,237
Basil
11.77%
539
Miso
3.12%
143
4.
What type of flavors would you like to see in new savory snack products? (Select all that apply)
Insight
Respondents would like to see spicy flavor 4.3 times more than barbecue in new savory snacksX
More than average
71.1%
Spicy
Spicy
71.1%
4,243
Sweet and Savory
1.52%
91
Herbs and Garlic
1.06%
63
Barbecue
16.19%
966
Cheese and Onion
1.04%
62
Tangy and Sour
0.6%
36
Smoky
17.81%
1,063
Buttery
6.23%
372
5.
What is your adoption of natural and healthier ingredients in savory snacks?
Insight
More than 55% of respondents have high adoption of natural and healthy ingredientsX
More than average
55.86%
High Adoption
High Adoption
55.86%
7,470
Medium Adoption
23.81%
3,185
Low Adoption
20.33%
2,718