Germany: Savory Snack Product Innovation
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Germany: Savory Snack Product Innovation
User responses
32,119
Survey Type
Product Innovation
Audience
All audiences
Top Insight
- Most respondents typically consume savory snacks on weekends
- Popcorn it’s the most popular savory snack category
- Garlic it’s the flavor/ingredient more respondents would like to try in a new snack product
1.
When do you typically consume savory snacks?
Insight
Respondents consume savory snacks 40% more on weekends than weekdaysX
More than average
58.31%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
41.63%
3,228
Weekends (Saturday or Sunday)
58.31%
4,521
Both weekdays and weekends
0.06%
5
2.
Which of the following savory snack categories do you enjoy the most? (Select all that apply)
Insight
Respondents enjoy popcorn 172% more than pretzelsX
More than average
60.9%
Popcorn
Chips
17.47%
5,612
Popcorn
60.9%
19,561
Pretzels
22.32%
7,170
Crackers
9.09%
2,921
3.
How likely will you try a new product with one of the following flavors/ingredients?
Insight
Respondents are 246% more likely to try a new product with garlic than with basilX
More than average
49.48%
Garlic
Cheddar
28.98%
942
Garlic
49.48%
1,608
Basil
14.28%
464
Miso
7.26%
236
4.
What type of flavors would you like to see in new savory snack products? (Select all that apply)
Insight
Respondents would like to see buttery flavor 56% more than spicy in new savory snacksX
More than average
52.8%
Buttery
Spicy
33.66%
1,732
Sweet and Savory
1.38%
71
Herbs and Garlic
0.23%
12
Barbecue
19.78%
1,018
Cheese and Onion
0.47%
24
Tangy and Sour
0%
0
Smoky
3.48%
179
Buttery
52.8%
2,717
5.
What is your adoption of natural and healthier ingredients in savory snacks?
Insight
More than 46% of respondents have high adoption of natural and healthy ingredientsX
More than average
46.9%
High Adoption
High Adoption
46.9%
7,397
Medium Adoption
27.77%
4,379
Low Adoption
25.33%
3,996