Food Waste Consumer Survey
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User responses 18,948
Survey Type Market Research
Audience All Audiences
Top Insight
- Leftovers not being consumed are the most common reason for food waste in households among respondents.
- Respondents associated food waste at home with Christmas more than with other occasions.
- Respondents prefer reducing food waste by freezing perishable items.
1.
At what time of day do you typically find yourself discarding food due to spoilage or expiration?
Insight
55X
More than average
respondents prefer to discard food due to spoilage or expiration at night.
55.76%
Night
Night
55.76%
10,566
Morning
40.24%
7,624
Evening
11.59%
2,196
Afternoon
9.23%
1,749
2.
What do you think is the biggest reason for food waste in households?
Insight
2X
More than average
consumers associated food waste in households with food reaching expiration dates before use than with overbuying groceries.
96.92%
Leftovers Not Being Consumed
Leftovers Not Being Consumed
96.92%
10,021
Food Reaching Expiration Dates Before Use
2.29%
237
Overbuying Groceries
1.14%
118
Poor Meal Planning
0.12%
12
Lack Of Awareness About Food Storage
0.09%
9
3.
Which of the following occasions do you associate the most with food waste at home?
Insight
2.9X
More than average
respondents associated food waste at home with Christmas than with Halloween.
36.86%
Christmas
Christmas
36.86%
2,921
Thanksgiving
36.62%
2,902
Holiday season
16.33%
1,294
Halloween
12.35%
979
New years eve
7.79%
617
Easter
7.22%
572
4.
Which of these strategies have you tried to reduce food waste?
Insight
41%
More than average
consumers prefer to reduce food waste by freezing perishable items.
41.15%
Freezing Perishable Items
Freezing Perishable Items
41.15%
5,476
Composting Food Scraps
39.99%
5,322
Meal Planning And Grocery Lists
21.26%
2,829
Sharing Excess Food With Neighbors Or Charities
5.2%
692
Using Leftovers Creatively
4.59%
611
5.
What additional resources or tools would help you reduce food waste in your home?
Insight
1.1X
More than average
respondents prefer to reduce food waste in their home through community donation programs for excess food than by using recipes for leftovers.
51.54%
Community Donation Programs For Excess Food
Community Donation Programs For Excess Food
51.54%
3,220
Recipes For Using Leftovers
45.02%
2,813
Apps For Meal Planning Or Tracking Food Inventory
2.29%
143
Food Storage Guides
1.15%
72